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Decisioning in real time? Done.

Deepen relationships and maximize value, every moment, everywhere.

Predict customer needs

Pega’s AI is always on, reading the billions of signals your customers generate and anticipating what they’ll need next.  

Personalize every interaction

As customers engage, Pega evaluates all your options in real time, then selects the next best action.

Deliver across channels

Think of our AI as a single brain that connects experiences across inbound, outbound, owned, and paid channels.

Key features of Pega Customer Decision Hub

Decision strategies

Get value faster with best-practice frameworks

With Pega’s Next-Best-Action Designer, you can configure and control all of your one-to-one decision strategies from a single interface – with best-practice guardrails built right in.

Digital personalization

Hyper-personalize every digital touchpoint

Use Pega’s real-time containers to integrate next best actions and treatments directly into your online content, tailoring the experience for each customer, in real time.

Always-on outbound

Evolve to AI-triggered engagement

Goodbye, batch campaigns. With Pega’s always-on AI you can deliver personalized outbound messages via email, SMS, mobile, and beyond, at the exact moment your customer needs them.

Agent-assisted channels

Empower agents with real-time recommendations

Pega’s Next-Best-Action Advisor gives agents contextual insights at the moment they need them, whether the conversation happens over the phone, in the store or branch, or via chat.

Paid media

Make paid advertising more targeted and effective

Pega’s Paid Media Manager integrates first-party data into platforms like Google, Facebook and LinkedIn, using AI to generate next-best-action audiences and optimize the offer mix and ad spend for each individual.

The leader in customer engagement

Find out why Pega ranked #1 in The Forrester Wave, Real-time Interaction Management, Q1 2019.

Get the analyst report

Learn how 489% ROI is possible

Forrester examined the Total Economic Impact™ (TEI) of deploying the Pega Customer Decision Hub.

See the results

Client case studies

See how leading brands are putting Pega Customer Decision Hub™ to work.

Customer Success

CBA: 50 million “next best conversations”

With 18 channels and millions of customers, Commonwealth Bank of Australia still makes every conversation feel personal.

How Sprint reduced churn by 10%

Case Study

Sprint: World-class retention in record time

Sprint reduced post-paid churn by 14% (to the lowest level in company history) and generated a 40% increase in NPS.

Learn more
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Case Study

RBS: Delivering 1:1 personalization at scale

The Royal Bank of Scotland rebuilt its customer approach around “Personology” and achieved an ROI of 10-1.

Learn more

Unleash the power of one-to-one engagement

Increase revenue, reduce churn, and maximize customer value with the Pega Customer Decision Hub™.

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