Decisioning in real time? Done.
Deepen relationships and maximize value, every moment, everywhere.
Predict customer needs
Pega’s AI is always on, reading the billions of signals your customers generate and anticipating what they’ll need next.
Personalize every interaction
As customers engage, Pega evaluates all your options in real time, then selects the next best action.
Deliver across channels
Think of our AI as a single brain that connects experiences across inbound, outbound, owned, and paid channels.
Key features of Pega Customer Decision Hub
Get value faster with best-practice frameworks
With Pega’s Next-Best-Action Designer, you can configure and control all of your one-to-one decision strategies from a single interface – with best-practice guardrails built right in.
Hyper-personalize every digital touchpoint
Use Pega’s real-time containers to integrate next best actions and treatments directly into your online content, tailoring the experience for each customer, in real time.
Evolve to AI-triggered engagement
Goodbye, batch campaigns. With Pega’s always-on AI you can deliver personalized outbound messages via email, SMS, mobile, and beyond, at the exact moment your customer needs them.
Empower agents with real-time recommendations
Pega’s Next-Best-Action Advisor gives agents contextual insights at the moment they need them, whether the conversation happens over the phone, in the store or branch, or via chat.
Make paid advertising more targeted and effective
Pega’s Paid Media Manager integrates first-party data into platforms like Google, Facebook and LinkedIn, using AI to generate next-best-action audiences and optimize the offer mix and ad spend for each individual.
Amanda uses U+ Bank's mortgage calculator, indicating she's in the market to buy a home.
Amanda is 64% likely to respond to a mortgage offer.
A mortgage offer, tailored for her
Presenting an autopay offer will perfectly complement Amanda's new mortgage.
The leader in customer engagement
Find out why Pega ranked #1 in The Forrester Wave, Real-time Interaction Management, Q4 2020.
Learn how 489% ROI is possible
Forrester examined the Total Economic Impact™ (TEI) of deploying the Pega Customer Decision Hub.
Client case studies
See how leading brands are putting Pega Customer Decision Hub™ to work.
Customer Success
CBA: 50 million “next best conversations”
With 18 channels and millions of customers, Commonwealth Bank of Australia still makes every conversation feel personal.
Case Study
Sprint: World-class retention in record time
Sprint reduced post-paid churn by 14% (to the lowest level in company history) and generated a 40% increase in NPS.
Case Study
RBS: Delivering 1:1 personalization at scale
The Royal Bank of Scotland rebuilt its customer approach around “Personology” and achieved an ROI of 10-1.
Technical information
Unleash the power of one-to-one engagement
Increase revenue, reduce churn, and maximize customer value with the Pega Customer Decision Hub™.
Pega collects data from every interaction as it's taking place, then combines that with the customer's full interaction history to determine their current situation.
Pega's next-best-action recommendations balance what's right for the customer with what's right for your business – all within the context of the current situation.
Pega leverages adaptive models to determine what treatment variation will resonate best with Amanda.
Pega's AI is always-on, constantly predicting what Amanda might need next based on signals observed on any channel. That way, her experience is always relevant.