Skip to main content

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Data Sheet

One-to-one customer engagement: The new normal

Download Now

Using campaigns & segments to push products doesn’t work anymore. You end up bombarding customers with irrelevant messages and they end up ignoring you all together. The process is broken. In today’s world every interaction needs to be about the customer – what they need, right now.

That's the driving force behind Pega Customer Decision Hub. Our always-on, AI-driven engagement engine optimizes each interaction for customer relevance and business value. With a real-time, next-best-action, approach you engage customers 1:1, on their terms – ensuring every interaction is exactly what they need.


Tags

Product Area: Marketing Solution Area: 1-to-1 Marketing Topic: Personalized Customer Experiences

Related Resources

Best of Pega

Recommended research & insights

See what’s new, what’s next, and what’s trending right now.

Browse collection
Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Find out more