One-to-one customer engagement: The new normal
Using campaigns & segments to push products doesn’t work anymore. You end up bombarding customers with irrelevant messages and they end up ignoring you all together. The process is broken. In today’s world every interaction needs to be about the customer – what they need, right now.
That's the driving force behind Pega Marketing. Our always-on, AI-driven engagement engine optimizes each interaction for customer relevance and business value. With a real-time, next-best-action, approach you engage customers 1:1, on their terms – ensuring every interaction is exactly what they need.
Product Area: Marketing
Topic: Marketing Automation
Challenge: 1-to-1 Marketing