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Responsible AI:

Artificial intelligence. Real empathy.

When AI goes awry, it can destroy customer relationships. Minimize risk while maximizing potential reward by engaging customers with empathy, fairness, and transparency.

How We Do It

Enterprise-wide accountability


Really get to know them

Centralized AI gives you tailored insights on each individual to help you offer what they really need, when they need it. Pega Value Finder enables businesses to operationalize empathy at scale.


Fight the bias battle

Despite your best efforts, bias can make its way into AI. Ensure fairness and balanced outcomes with constant program monitoring. Pega Ethical Bias Check helps you proactively detect bias to ensure more balanced outcomes for everyone.


Transparency = trust

Understanding and substantiating every AI-driven decision ensures all outcomes are easily explainable to the end-customer. The Pega T-Switch allows users to safely deploy and manage AI based on transparency thresholds within the business.

A Pega White Paper

Responsible AI: great power requires greater accountability

How empathy, transparency, fairness, and accountability can improve AI for businesses and for the greater good

Featured Solution

Pega Customer Decision Hub

Operationalize responsible AI with Pega

See how software brings responsible AI into real-time decisioning.

Explore the application
customer decision hub software with a next-best-action designer

Client Success Story

Commonwealth Bank of Australia

Australia’s largest bank applies empathy to each next-best-conversation.

Responsible AI: Great Power Requires Greater Accountability

A Pega White Paper

Responsible AI: great power requires greater accountability

The benefits of AI are well established, but organizations using AI-driven systems must be accountable for their actions. Beyond the financial and legal risk of “AI gone wrong”, there is a moral obligation to improve AI.

Learn how responsible AI can set higher standards, reduce bias, and promote empathy.

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