CRM Applications: Real-time engagement. Unified platform.

CRM applications: Real-time engagement. Unified platform.

Pega’s AI powered CRM Suite is transforming the way enterprises drive greater engagement across the entire customer journey.

Explore the Pega CRM Suite

Move past traditional CRM systems to a true journey-enabled, customer engagement suite. Learn how Pega is helping enterprises revolutionize their customer engagement with end-to-end automation and real-time AI on the only unified CRM platform.

  • Engage customers with real-time 1:1 marketing on any channel.

  • Intelligently guide sales professionals and automate the sales process.

  • Serve, satisfy and engage every customer with digital customer service.

Customer Decision Hub
Customer Decision Hub

Infuse real-time AI into every customer engagement

There’s nothing artificial about Pega’s proven AI. This always-on brain gets results. Using pragmatic artificial intelligence and decision management, you can improve response rates by up to 6X, NPS by 30 points, and get ROI as high as 500%.

Analyst Reports

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Analyst Report

Gartner Magic Quadrant for the CRM Customer Engagement Center

Learn how the leading Customer Engagement Center vendors compare on cost-to-value and ability to predict customer behavior.

The Forrester Wave™: Real-Time Interaction Management, Q2 2017

Analyst Report

The Forrester Wave™: Real-Time Interaction Management, Q1 2019

Learn why Pega was cited as a leader and received the highest scores possible in 9 top-level criteria.

Chartis RiskTech Quadrant® for KYC Systems 2017

Analyst Report

Chartis RiskTech Quadrant® for KYC Systems 2018

Pega was named a category leader with highest scores for Know Your Customer (KYC) applications.

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"I’m very confident in saying that if we didn’t have Pega, we would find it difficult to respond to customer needs."

See how ANZ transforms global business operations with Pega.

See how Pega can help your business