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Next-Best-Action Customer Journeys

Companies try to script the perfect customer journey, but customers always choose their own path — they’re in control. That's why with Pega you'll transform your approach, using AI to prioritize across all potential journeys and automatically shift between selling, serving, and retaining in real-time as customers' needs change.


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Product Area: Customer Decision Hub Solution Area: 1-to-1 Marketing Solution Area: Customer Engagement Solution Area: Customer Lifetime Value Topic: AI and Decisioning Topic: Personalized Customer Experiences

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