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Meet Pega GenAI,
the first generative AI
for the enterprise.

The big bang of enterprise productivity is here
Try it out


Adapt responsibly

Now is the moment to lean into rapid, AI-driven innovation to boost productivity and creativity across your full customer journey. With Pega GenAI™,  AI and automation do the heavy lifting, so your people can focus on the good stuff. And with enterprise-ready governance built in, you can innovate with confidence.



Your vision, realized at scale with Pega GenAI



Go from revolutionary idea to enterprise app in minutes

Go from revolutionary idea to enterprise app in minutes

with AI-generated low-code

Boost low-code productivity and empower a new generation of developers. 

  • Automatically turn ideas into workflows
  • Let AI map integrations to back-end systems
  • Generate test data on-the-fly
  • Guide developers with conversational suggestions

Engage customers with vibrant content

with AI-led strategy optimization

Let AI lead a continuous optimization loop – uncover opportunities, generate content, and engage.

  • Get actionable insight into underserved segments
  • Auto-generate new treatments to improve engagement
  • Automatically learn which message is the right fit for each customer
Engage customers with vibrant content
Streamline every single customer touchpoint

Streamline every single customer touchpoint

with an AI-powered assistant for agents and chatbots

Supercharge agent productivity and transform chatbots to self-service superstars.

  • Distill interactions, transcripts, and knowledge into concise interaction summaries
  • Broaden chatbot skills with auto-generated training datasets
  • Dynamically train and assess agents with autonomous customer simulations 

Unlock an infinitely scalable back-office

with AI for insights and case management

Unleash operational data to accelerate work and give leaders end-to-end visibility.  

  • Generate visualizations which give instant answers to operational data questions 
  • Guide back-office employees with concise summaries for cases and documents
  • Let AI mine workflow performance and suggest continuous optimizations
Unlock an infinitely scalable back-office
Empower a new era of innovation

Empower a new era of innovation

with responsible plug-ins for leading generative AI models

Infuse workflows with generative AI with enterprise-grade flexibility, governance, and security.

  • Quickly build powerful AI-powered capabilities
  • Leverage the AI model of your choice
  • Mitigate risk with an AI-powered sensitive data filter

See how generative AI can shift your outcomes into high gear

Pega GenAI™ – a set of 20 generative AI-powered boosters – is integrated across Pega Infinity™ ‘23, the latest version of Pega’s product suite built on its low-code platform for AI-powered decisioning and workflow automation.

Explore the platform
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