Meet Pega GenAI,
the first generative AI
for the enterprise.
the first generative AI
for the enterprise.
Adapt responsibly
Now is the moment to lean into rapid, AI-driven innovation to boost productivity and creativity across your full customer journey. With Pega GenAI™, AI and automation do the heavy lifting, so your people can focus on the good stuff. And with enterprise-ready governance built in, you can innovate with confidence.
Your vision, realized at scale with Pega GenAI

Go from revolutionary idea to enterprise app in minutes
Boost low-code productivity and empower a new generation of developers.
- Automatically turn ideas into workflows
- Let AI map integrations to back-end systems
- Generate test data on-the-fly
- Guide developers with conversational suggestions
Engage customers with vibrant content
Let AI lead a continuous optimization loop – uncover opportunities, generate content, and engage.
- Get actionable insight into underserved segments
- Auto-generate new treatments to improve engagement
- Automatically learn which message is the right fit for each customer


Streamline every single customer touchpoint
Supercharge agent productivity and transform chatbots to self-service superstars.
- Distill interactions, transcripts, and knowledge into concise interaction summaries
- Broaden chatbot skills with auto-generated training datasets
- Dynamically train and assess agents with autonomous customer simulations
Unlock an infinitely scalable back-office
Unleash operational data to accelerate work and give leaders end-to-end visibility.
- Generate visualizations which give instant answers to operational data questions
- Guide back-office employees with concise summaries for cases and documents
- Let AI mine workflow performance and suggest continuous optimizations


Empower a new era of innovation
Infuse workflows with generative AI with enterprise-grade flexibility, governance, and security.
- Quickly build powerful AI-powered capabilities
- Leverage the AI model of your choice
- Mitigate risk with an AI-powered sensitive data filter

See how generative AI can shift your outcomes into high gear
Pega GenAI™ – a set of 20 generative AI-powered boosters – will be integrated across Pega Infinity™ ‘23, the latest version of Pega’s product suite built on its low-code platform for AI-powered decisioning and workflow automation.
Explore the platform