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Data Sheet

Pega Prediction Studio

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Analytics-driven organizations are moving beyond offline, batch-driven modeling. They’re using centralized AI with real-time decisioning to personalize experiences “in the moment,” and scale analytics across the enterprise. But what if your models and data weren’t designed for real time? How do you get to the next level, without tremendous cost and risk?

Pega Prediction Studio provides a dedicated home for data scientists within the Pega Customer Decision Hub. It provides a single module where they can build and score models in real time, manage changes, and ensure every decision is relevant to the individual recipient.


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Product Area: Marketing Product Area: Customer Decision Hub Topic: Personalized Customer Experiences Topic: AI and Decisioning
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