Forrester study demonstrates 489% ROI with Pega Customer Decision Hub
Pegasystems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying the Pega Customer Decision Hub.
For marketers today, delivering an exceptional customer experience (CX) is imperative – and requires investment. Organizations need technology that enables personalized, seamless experiences, regardless of channel.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four customers with up to 5 years of experience using Pega Customer Decision Hub.
The risk-adjusted results include:
- ROI of 489% and net present value of $150M over three years
- $107M per year in profit loss avoided through increased retention
- Incremental revenue growth of $677M over the course of three years
Read the full report to learn more.
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