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Build from the center out

Feeling the need for speed and scalability? You can have both if you take our Center-out™ approach to structuring your technology – and avoid some common mistakes.

5 steps to our Center-out™ business architecture

Start with a brain with Center-Out architecture

Step 1: Start with a brain

Your business architecture begins with intelligence: AI and rules that operate across all available channels. Together, they ensure all conversations are guided by real-time customer information, rules are consistently enforced, and every recommended action is on target.

Step 2: Get the work done

This is where intelligence becomes action. Begin with a microjourney™, the section of a customer journey tied to a specific outcome. Work backwards to define milestones along the way. Then add case management – a software-based approach to managing, automating, and improving work – so you can get every step done and get it right.

Get work done with Center-Out architecture
Connect up to channels with Center-Out architecture

Step 3: Connect up to channels

Now that you’ve defined the best way to work, make sure you give customers a consistently great experience. Pega’s Digital Experience API keeps your front-end channels and back-end logic in sync, not in silos. Need to change something? The technology – built in Pega or your front-end stack of choice – updates dynamically without recoding.

Step 4: Connect down to systems

Next, reach into your back-end systems and pull out important data without adding complexity. The Pega Live Data virtualization layer automatically taps into the data you need, regardless of source, so you can modernize legacy systems without breaking your processes.

Connect down to systems with Center-Out architecture
Be ready to scale with Center-Out architecture

Step 5: Be ready to scale

Finally, you’ll need architecture that’s agile and flexible enough to grow with your business. By making changes in layers, you can quickly adapt microjourneys for different customer types, lines of business, geographies, and more. Start small and fast. Scale big and broad. And stay future-proof.

Get there fast. And build to last.

Use Pega’s proven technology to deliver both quick wins and long-term transformation.
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