A Pega White Paper

Roadmap to 1:1 customer engagement

We all know it’s true: Campaigns are dead. But how do you make the shift to one-to-one marketing? Our guide shows you the way forward.

Crossing the chasm: From campaigns to always-on marketing

PDF | 26 pages | 28 mins read

This is marketing, redefined

Today’s customers expect more. Seamless experiences on every channel. Questions resolved immediately. Smart offers tailored to them. That’s what one-to-one engagement is all about. Get there with our roadmap, designed to help you:

  • Shed your one-to-many segmentation mindset
  • Move away from channel and product-driven targeting
  • Shift from scheduled push campaigns to an always-on model
  • Engage customers during precise moments of need

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Related resources

  • Dr. Rob Walker explores how intelligent software can be used to empower empathy.

  • Tom Libretto, Pega’s Chief Marketing Officer, discusses the data, technology, and approaches organizations can deploy to ensure that every customer interaction delivers the best possible customer outcome.

  • Pegasystems was cited as a leader and received the top score in the strategy and current offering categories amongst 12 vendors evaluated against 33 criteria in The Forrester Wave™: Real-Time Interaction Management, Q1 2019.

Pegasystems is the leader in software for digital transformation. Find out more about our 35-year history of helping the world's leading organizations achieve breakthrough business results.

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