A Pega White Paper
Roadmap to 1:1 customer engagement
We all know it’s true: Campaigns are dead. But how do you make the shift to one-to-one marketing? Our guide shows you the way forward.
Crossing the chasm: From campaigns to always-on marketing
PDF | 26 pages | 28 mins read
This is marketing, redefined
Today’s customers expect more. Seamless experiences on every channel. Questions resolved immediately. Smart offers tailored to them. That’s what one-to-one engagement is all about. Get there with our roadmap, designed to help you:
- Shed your one-to-many segmentation mindset
- Move away from channel and product-driven targeting
- Shift from scheduled push campaigns to an always-on model
- Engage customers during precise moments of need
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Analyst Report Pegasystems was cited as a leader and received the top score in the strategy and current offering categories amongst 12 vendors evaluated against 33 criteria in The Forrester Wave™: Real-Time Interaction Management, Q1 2019.
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