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A Pega White Paper

Roadmap to one-to-one marketing

Today, traditional marketing just can’t compete. You need to make the shift to one-to-one marketing. Our guide shows you how.

Crossing the chasm: From campaigns to always-on marketing

PDF | 26 pages | 28 mins read

Redefining marketing

Today’s customers expect more. Meet them where they are with our roadmap, designed to help you:

  • Shed your one-to-many segmentation mindset
  • Move away from channel and product-driven targeting
  • Shift to an always-on model
  • Engage customers in moments of need

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