Organizations struggle to make digital experiences relevant for each individual. They can’t move fast enough to calculate hundreds of propensity scores in real-time, so they have to use pre-defined segments and scores to make decisions. They miss that person’s “right now” context, and those offers and messages miss the mark.
With Pega Real-Time Containers you take each individual’s real-time context (where they are, what they’re feeling, how they’re behaving, etc.) and use that data to personalize that experience. Pega Real-Time Containers leverage hundreds of predictive and adaptive models to evaluate the content options, select a next best action, and next best treatment for that individual, and deliver it back to the channel for presentation – all before the page even loads.
PegaWorld iNspire | May 4, 2021
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