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Pega Paid Media Manager

Respect privacy. Earn loyalty.
It’s time to own paid channels. Give customers the experiences they deserve and maximize your return on ad spend with first-party data.

Available in the Paid Media Edition of the Pega Customer Decision Hub.

How We Do It

Activate first-party data. Optimize audiences. Unify CX.

Eliminate wasteful ad spend

Leaking budget on low-value targets? That doesn’t benefit anyone. Pega calculates how likely each customer is to engage with your ads – so you can bid more for the ones that matter most, suppress the ones that are less relevant, and reallocate that budget to real, high value prospects instead.

Generate better outcomes more efficiently

Drive more conversions

You can do better than clicks and impressions. Once a customer converts on any channel, Pega communicates that back to the ad platform to optimize your ad targeting strategy and increase your bid priority for actions that will drive additional conversions going forward.

high value prospects with paid media manager

Acquire high value prospects

Relying on data proprietary to walled gardens or unfiltered customer lists won’t give you the lift you need. Pega creates audiences based on the shared first-party characteristics of your best customers to power the ad platform’s look-a-like capabilities – all so you can improve accuracy and grow your business.


Better protect consumer privacy

Control, encrypt, and secure sensitive customer data with Enhanced Data Protection adding additional safeguards to consumer privacy.

white paper that discusses the power of artificial intelligence to own paid channels

A Pega White Paper

Own paid channels

Harness the power of artificial intelligence, fueled by first-party data.

Frequently Asked Questions

Is Paid Media Manager part of Pega’s Customer Decision Hub?

Paid Media Manager is one of the many features and capabilities of Pega’s Customer Decision Hub that can be activated to make your customer engagement strategies more valuable and more relevant for customers and prospects.

Why is using Paid Media Manager more accurate than traditional campaign based advertising technologies?

With Pega, you aren’t constrained by manual updates, batch processing, or campaign schedules. Instead, whenever we receive a new piece of data about a customer, we rescore all our models, recalculate their next best action, and automatically move them into and out of the appropriate audiences accordingly – allowing you to scale like never before.

What data does Paid Media Manager Utilize?

Paid Media Manager utilizes all of the real-time data that streams through inbound and outbound channels and activates it across paid properties.

Which technologies does Paid Media Manager work with?

Pega Paid Media Manager extends your organization’s next-best-action strategies into paid channels – including Facebook, Google, Instagram, YouTube, and more, using first-party data and intelligence to deliver the optimal customer experience for known customers and prospects alike.

Who is Paid Media Manager intended for?

Paid Media Manager is intended for organizations using Pega’s Customer Decision Hub who want to extend first party data backed Next Best Action capabilities onto paid channels.

Responsible AI: Great Power Requires Greater Accountability

A Pega White Paper

Responsible AI: great power requires greater accountability

The benefits of AI are well established, but organizations using AI-driven systems must be accountable for their actions. Beyond the financial and legal risk of “AI gone wrong”, there is a moral obligation to improve AI.

Learn how responsible AI can set higher standards, reduce bias, and promote empathy.

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