Pega Paid Media Manager
Available in the Paid Media Edition of the Pega Customer Decision Hub.
How We Do It
Activate first-party data. Optimize audiences. Unify CX.
Eliminate wasteful ad spend
Leaking budget on low-value targets? That doesn’t benefit anyone. Pega calculates how likely each customer is to engage with your ads – so you can bid more for the ones that matter most, suppress the ones that are less relevant, and reallocate that budget to real, high value prospects instead.
Drive more conversions
You can do better than clicks and impressions. Once a customer converts on any channel, Pega communicates that back to the ad platform to optimize your ad targeting strategy and increase your bid priority for actions that will drive additional conversions going forward.
Acquire high value prospects
Relying on data proprietary to walled gardens or unfiltered customer lists won’t give you the lift you need. Pega creates audiences based on the shared first-party characteristics of your best customers to power the ad platform’s look-a-like capabilities – all so you can improve accuracy and grow your business.
A Pega White Paper
Own paid channels
Harness the power of artificial intelligence, fueled by first-party data.
Frequently Asked Questions
Paid Media Manager is one of the many features and capabilities of Pega’s Customer Decision Hub that can be activated to make your customer engagement strategies more valuable and more relevant for customers and prospects.
With Pega, you aren’t constrained by manual updates, batch processing, or campaign schedules. Instead, whenever we receive a new piece of data about a customer, we rescore all our models, recalculate their next best action, and automatically move them into and out of the appropriate audiences accordingly – allowing you to scale like never before.
Paid Media Manager utilizes all of the real-time data that streams through inbound and outbound channels and activates it across paid properties.
Pega Paid Media Manager extends your organization’s next-best-action strategies into paid channels – including Facebook, Google, Instagram, YouTube, and more, using first-party data and intelligence to deliver the optimal customer experience for known customers and prospects alike.
Paid Media Manager is intended for organizations using Pega’s Customer Decision Hub who want to extend first party data backed Next Best Action capabilities onto paid channels.
Explore further
A Pega White Paper
Responsible AI: great power requires greater accountability
The benefits of AI are well established, but organizations using AI-driven systems must be accountable for their actions. Beyond the financial and legal risk of “AI gone wrong”, there is a moral obligation to improve AI.
Learn how responsible AI can set higher standards, reduce bias, and promote empathy.