Pega Paid Media Manager
Respect privacy. Earn loyalty.
It’s time to own paid channels. Give customers the experiences they deserve and maximize your return on ad spend with first-party data.
Available in the Paid Media Edition of the Pega Customer Decision Hub.
How We Do It
Activate first-party data. Optimize audiences. Unify CX.
Eliminate wasteful ad spend
Leaking budget on low-value targets? That doesn’t benefit anyone. Pega calculates how likely each customer is to engage with your ads – so you can bid more for the ones that matter most, suppress the ones that are less relevant, and reallocate that budget to real, high value prospects instead.
Drive more conversions
You can do better than clicks and impressions. Once a customer converts on any channel, Pega communicates that back to the ad platform to optimize your ad targeting strategy and increase your bid priority for actions that will drive additional conversions going forward.
Acquire high value prospects
Relying on data proprietary to walled gardens or unfiltered customer lists won’t give you the lift you need. Pega creates audiences based on the shared first-party characteristics of your best customers to power the ad platform’s look-a-like capabilities – all so you can improve accuracy and grow your business.
A Pega White Paper
Own paid channels
Harness the power of artificial intelligence, fueled by first-party data.
A Pega White Paper
Responsible AI: great power requires greater accountability
The benefits of AI are well established, but organizations using AI-driven systems must be accountable for their actions. Beyond the financial and legal risk of “AI gone wrong”, there is a moral obligation to improve AI.
Learn how responsible AI can set higher standards, reduce bias, and promote empathy.