
Automate Customer Service
Make service effortless for everyone
by orchestrating every journey with AI and automation

The remaining 70% were accelerated with contextual insights
See how Aflac did itDigital first self-service
Automate work out of the contact center
Help your customers help themselves with AI-powered self-service that resolves any simple to complex inquiry. Reduce customer effort and contact center volume with digital first solutions that seamlessly escalate to CSRs only when needed.
Embed Pega self-service workflow experiences in web portal or mobile app
Turn any channel into a personalized self-service channel with virtual agents
Contain calls, reduce costs to serve and improve the customer experience
AI-powered guidance
Make every agent your best agent
Give your agents an AI-powered copilot that understands your customers’ intents, dynamically guides agents, automates their work, and uses contextual insights to recommend next best actions. All to deliver faster, more personalized service experiences.
Improve agent onboarding, efficiency and retention by guiding and automating their work
Empowering agents to handle a broader range of inquiries and boost first contact resolution
Increase customer loyalty with more personalized service experiences

Elevance Health reduced busywork to focus on providing better service, in real time.
Check out the case study
Athora was able to optimize the end-to-end workflow for each individual process.
Check out the case studyBuilt for agility
Transform service on your own terms
Reimagining service doesn’t mean starting over. Implement Pega AI and workflow automation into your existing service stack to accelerate resolutions, boost productivity, and automate service one workflow at a time. Stay agile by taking an incremental approach to service automation.
Eliminate the need to make changes in multiple systems with our Center-out™ business architecture
Automate service workflow in your existing desktop
Accelerate time to value

See it in action Streamlined self-service

According to Forrester's trusted 35-criterion evaluation, Pega ranks as a leader.
All powered by Pega Customer Service
Want to hear more about the tech driving these outcomes? It’s all here in our leading platform for AI-powered decisioning and workflow automation.
Financial Services |
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Guide agents with a complete understanding of the customer | Pega Customer Service for Financial Services |
Insurance |
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Reduce service costs and improve customer satisfaction | Pega Customer Service for Insurance |
Communications |
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Anticipate customer needs and personalize the customer experience | Pega Customer Service for Communications |
Healthcare |
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Drive outcome-driven service and care experiences | Pega Customer Service for Healthcare
Pega Care Management |