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Elevate every experience with
AI-powered decisioning

Unlock the power of data and drive better decisions at massive scale Tour our enterprise platform
Elevate every experience with AI-powered decisioning
What if you could make every customer engagement, service interaction, and workflow self-optimizing? Pega’s unifying, real-time AI engine senses change everywhere as it unfolds so you can adjust on the fly – with the single next best action in the moment.

Centralized AI. Always-on optimization.

Pega arms your enterprise with responsible AI designed to change how organizations deliver value to customers.


Meet Pega GenAI

the first generative AI for the enterprise Explore Pega GenAI



Make better decisions. Drive better outcomes.


Personalize engagement
with real-time next best action


Deliver seamless, relevant, empathetic experiences wherever your customer is in their journey.

  • Analyze customer signals to continuously adapt to their needs.
  • Unify insights across channels to hyper-personalize interactions.
  • Deliver in the moment with always-on AI-powered decisioning.

Personalize every interaction across every channel – all in real time.


Automate service and sales
with AI-powered workflows and virtual assistants


Drive faster, more personalized sales and service with Pega Customer Service™ and Sales Automation™.

  • Contain contact center volumes with Pega self-service.
  • Optimize every interaction with next best actions.
  • Embed Pega workflows right into your existing desktop.
Discover Pega Customer Service

Deliver amazing experiences at scale with AI-powered workflows.

Optimize workflows
with Process AI and Process Mining


Make processes and workflows smarter, less manual, and more streamlined with the Pega Platform™.

  • Monitor, optimize, and improve processes with AI.
  • Build AI-infused workflows that respond proactively.

Personalize every interaction across every channel – all in real time.


Accelerate development
with AI-assisted low code


Deploy enterprise apps at scale more easily, faster with low-code app development assisted by Pega GenAI™.

  • Automatically generate low-code apps with App Studio.
  • Go from idea to app in minutes with AI-generated low code.
  • Innovate with responsible plug-ins for leading gen AI models.
Discover Pega GenAI

Boost low-code development and creativity with generative AI.

Accelerate development with AI-assisted low code

Case Study

Clickthrough rates
increased by

Using Pega Customer Decision Hub™ on Pega Cloud®, Rabobank unified the customer experience across the app, web, online banking, and call center – leveraging AI and machine learning to detect and understand customer needs, then deliver a relevant next best action accordingly.

Read the full case study

"It’s super important that no matter who you talk to or the channel you're interacting with, they recognize you and your intent as soon as possible."

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All powered by the Pega Platform

Want greater agility for an ever-changing tomorrow? Pega Platform™ is the only unified platform with real-time intelligence for decisioning and workflow automation at enterprise scale.

Tour our enterprise platform

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