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Next-Best-Action Designer

Your marketing platform may be powerful, but harnessing its potential is never easy. The average marketing stack has more than 30 components – everything from identity management and experience authoring, to MRM, content management, and real-time decisioning technologies. Implementations are complex. Skilled resources are scarce. And it takes too long to start generating value. 

But now, with capabilities like Next-Best-Action Designer, you can monitor, design, and control your one-to-one strategies from a single interface, with best practices and guardrails built into the software – all from inside Pega Customer Decision Hub™.

Define your business structure

Build your business structure (your “taxonomy”), and identify the outcomes you’re trying to influence, like sales, retention, service, and loyalty. 

Constrain your cadence

Set channel constraints, to keep costs and contact frequency under control – these rules dictate how often you can contact each customer over a period of time.

Establish engagement policies

Configure the policies used to determine the customers you can engage, and with what actions, by setting eligibility, suitability, and applicability rules.

Arbitrate between actions

Define your arbitration rules – these tell the AI how to rank and score all of the available engagement options, while making one-to-one personalization decisions for each individual.

Activate your channels

Deliver the actions to your customers, directly. Do this by  connecting your channels, and then telling the software the kind of requests, data streams, and real-time events to listen for.

Related Resources

Data Sheet

Pega Next-Best-Action Designer empowers clients to create, configure, and activate their one-to-one engagement strategies.

White Paper

Ditch campaigns. Embrace always-on engagement.


Design a game-changing next-best-action program.


How does powerful next best action really work?


Make smart decisions faster with machine learning.

See how Pega can help your business

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