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Meet Pega: What we do & why we’re different

Molly Sullivan, Log in to subscribe to the Blog

Okay, so you’re reading this blog from Pega. But do you really know who we are?

Put simply, we crush the complexity that stands in the way of your success.

For organizations like yours, doing business today is incredibly complicated. Constant change, fragmented systems, inefficient workflows, siloed departments, demanding customers, and a global pandemic that has rocked us all to our core. And it’s not getting any simpler. Pega’s innovative software makes transforming your business and serving your customers easier, faster, and more effective – today and tomorrow.

What does Pega do?

We deliver three different outcomes for our clients: personalized customer engagement, simplified service, and intelligent automation. Together, our solutions help companies make better decisions and get work done. We save organizations and people time so they can focus on what matters most – reducing costs and increasing revenue, making personal connections with their customers, finding more meaning in their work, collaborating, innovating, and propelling their businesses into the future.

Industry analysts recognize us as a leader in multiple categories. Like this one. And this one. And we like to think of ourselves as a different kind of technology company – one that’s redefining the industry, together with our clients.

So why is Pega different?

We’ve been solving problems and simplifying work since the 1980s.

Pega isn’t some new, venture-backed app startup. We were founded in 1983 on the idea that technology should be accessible to everyone, businesspeople and IT alike. Pega has changed a lot since then, but today, we continue to find better ways to build and deliver software – simplifying complexity for businesses in any industry. Our software is the engine that helps leading brands make better decisions, deepen customer and employee relationships, boost efficiency, and build value.

We’re global but rooted in family. (No, really.)

I know, I know, everyone says it. But hear me out. We’re a global business with over 5,000 employees, but our headquarters is in Cambridge, Massachusetts, close to the hometown of our founder and CEO, Alan Trefler – not in Silicon Valley. And our local family roots have deeply influenced who we are and how we do business. To us, family means keeping our promises and having an unrelenting commitment to our clients’ success. It means being there in good times and bad. It means supporting our communities in creative ways, like sponsoring a benefit concert with the Dropkick Murphys and Bruce Springsteen. It means being honest, showing integrity, and helping our clients unconditionally.

Our biggest inspiration? Our clients.

We’re proud to be trusted by the biggest brands in the world. They turn to Pega to help solve the hard problems that no one else can. And we’re inspired every single day by our clients and their vision for a better way to work – like Duncan MacDonald at Liberty Global.

Or Commonwealth Bank of Australia, who rely on Pega to personalize billions of interactions in real time. This has not only brought in revenue. It’s been a game-changer for both agents and customers.

Whether it’s a quick solution or something really transformational, we don’t let our clients fail. And we get incredible results together. That’s why they join us every year at our global, signature event, PegaWorld iNspire, to share their success stories. And why even our earliest clients from 35 years ago are still with us today.

And our technology is redefining the industry

There’s one more important thing that makes Pega a different kind of tech company: the actual technology that we make and deliver.

Our software, built on our open, cloud-native platform, is powerful to use but easy to update and change. Pega weaves together many different systems, so you can streamline experiences and improve productivity in one place. All this makes it easier to thrive in the complex world we live in.

We also take a different approach to business architecture. Most tech companies try to solve problems at the channel level or at the back-end systems level. These quick fixes create silos that are expensive and inefficient to maintain and lead to inconsistent customer experiences. Our Center-out™ approach structures your technology around your customers and the outcomes they’re trying to achieve. So you never have to choose between speed and scalability.

Finally, we’re still true to our founding vision of bringing together business and IT. We’ve built design thinking best practices right into our low-code platform – so you can collaborate, innovate, and bring new ideas to life fast.

Let’s start a conversation

Now that you know how Pega is different, take the next step. If you’re ready to get work done, get results, and get ready for what comes next, connect with us! Watch a demo, start a free trial, or start a conversation. Let us help you bring your ideas to life.


Industry: Cross-Industry Product Area: Platform Solution Area: Customer Engagement Solution Area: Customer Service Topic: AI and Decisioning Topic: Customer Service Topic: Low-Code Development

About the Author

As Head of Brand, Creative, and Content Marketing at Pega, Molly Sullivan helps tell Pega’s story of crushing complexity.

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