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Engage with empathy. Adapt instantly.

Keeping pace with a changing market doesn’t have to be complicated. With Pega, you can hyper-personalize every interaction to stay timely and relevant – no matter what happens next.

How we do it

A single decision hub with limitless potential

Plan for a fast-moving world

Markets shift. Sentiments change. Channels evolve. Use our always-on, unified decision hub to deploy new strategies instantly, everywhere. 

Proactively retain your customers

Detect churn signals early, then make compelling, personalized offers that build loyalty for the long term.

Make selling more empathetic

Set the right tone during challenging times by only offering customers exactly what they need – at the exact moment they need it.

See it in actionPersonalized retention in real time

Meet Marco

He’s a new condo owner who’s been heavily using his bank credit card to outfit his dream home.

Irrelevant offers

Email. Web. Texts. Marco’s bank is everywhere, selling him stuff he doesn’t need.

See why

Customer tunes out

Marco gets annoyed and stops paying attention. If only he could ignore those high credit card fees.

End of relationship

A competitor lures Marco away with an offer for a low-rate card at just the right moment.

Without Pega

Lost relationships.
Lost revenue.

Customer outcomes

  • Dissatisfaction
  • Poor experience
  • Paying too much

Business outcomes

  • Missed upsell opportunity
  • Reduced income
  • Low NPS

Meet Marco

He’s a new condo owner who’s been heavily using his bank credit card to outfit his dream home.

Predicting the future

Marco’s thinking about switching to a card with lower fees. His bank senses the issue before he can act on it.

How this works

Right offer, right time

The bank emails Marco the perfect bundled offer: a home equity loan plus a lower interest card with reward points at a home-goods store.

Why it's perfect

Happy customer

Marco gratefully accepts. The bank makes a valued relationship even more valuable. Win-win.

With Pega

Deeper relationships.
Lasting benefits.

Customer outcomes

  • Better experience
  • Lasting loyalty
  • Saved money

Business outcomes

  • Successful upsell
  • High NPS
  • Increased customer lifetime value

How can you transform customer relationships with Pega?

Featured Solution

Pega Customer Decision Hub

Real-time decisioning for flawless experiences

Unlike other tools that rely on segments and batches, Pega's AI reads billions of customer signals and makes decisions in less than a second.


Personalized conversations in real time, at scale

As one of the largest banks in the world, Wells Fargo engages with 70M customers five billion times per month.

See how

Analyst Reports

The leader in customer engagement

Pega named a Leader in The Forrester Wave™: Real-Time Interaction Management, Q2 2022

Get report

489% ROI? It's possible. See Forrester's findings on the Total Economic Impact™ (TEI) of the Pega Customer Decision Hub.

See results

Instead of centralized decisioning, the bank sends out segmented campaigns, so Marco gets different offers across channels from every line of business. He even sees offers he’s already declined.

Using Pega technology, the bank monitors customer interactions and predicts moments of need before they happen.

Context is key. Pega AI analyzes Marco’s behavior and recommends the bank’s next best action. Propensity modeling identifies the specific offer Marco is most likely to accept.