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Pega for Media & Entertainment

Transform the customer experience and redefine operational excellence.

Boost Customer Acquisition

Stop broadcasting offers. Narrowcast instead.

Content is king. But so is your customer. And in today’s media landscape, your customer has plenty of choices. So how do you win in a world where all the streaming services start to sound the same? Stand out by treating your customers as individuals.

You need to cut through the clutter by improving the relevancy of your marketing efforts. Drop the batch-and-blast approach to campaigns and focus on delivering personalized, one-to-one offers that capture your customer’s interest.

Pega’s proven AI technology assures that each engagement is perfectly tailored to your customer’s unique needs. You can combine real-time context with big data and analytics to create and present the perfect one-to-one offer, to every potential client – across any channel – every time.


Case Studies

Pega partners with leading CSPs to significantly improve the customer experience, revenue growth, and cost savings.

Creating happy customers with Next Best Action

Deliver superior customer experience through context.

Increase Cross-Sell/Upsell

Deepen relationships with AI

With digital delivery and on-demand, you have more chances than ever to put the next great offer in front of customers…but it’s got to be tailored to their interests. If you’re not making the right cross-sell or upsell offer at the right time, you could be missing opportunities – or losing out to competitors eager to win over subscribers.

With Pega, you can leverage your data about consumption, evolving household needs, and real-time event triggers to proactively serve up the right products and services to deepen your customer relationships. Our AI-driven decision hub, marketing automation platform, and paid media manager let you create personalized marketing offers and campaigns, resulting in seamless journeys across your digital, outbound, and assisted channels. So you’ll know what they need, and they’ll know you care.

Build Customer Loyalty

Keep ‘em coming back for more

Some of your customers are true fans. They have your stuff tattooed on their bodies. Literally. But what about the other 99 percent? How do you keep them engaged? And what do you do when they want to cancel or unsubscribe?

With Pega’s proven AI, you can personalize any retention offer, in any channel, at any time. But that’s just table stakes. Pega empowers you to take proactive action. You can detect the events that put customers a risk, and reach out before they come to you to complain. Even better, you can preemptively contact a customer before a bad experience becomes a reason to shop around.

Your customers might not all get tattoos, but they’ll definitely all be fans.


White Paper

Optimizing the customer journey

Learn how to engage with today’s connected customers who choose their own journeys.

Engage your customers anywhere

Manage service interactions for your mobile, broadband, and business customers across all channels.

Deliver Seamless, Omni-Channel Service

Offer up awesome service on demand

Today’s customers live in an “always-on” world. They expect to watch their favorite shows and listen to their music wherever and whenever they want. And they expect a consistent, top-notch service experience, any place or anytime.

Trying to stay ahead of these shifting demands may seem like an uphill battle. A digital front-end is a start, but it’s not everything. To stay a step ahead, you also need under-the-hood power.

With Pega, you can deliver a consistent experience everywhere. On your app. On the phone. On live chat. On new channels that don’t even exist yet. Our next-gen service application goes beyond a 360-degree view to deliver AI-driven insights that you can act on in the moment, on any channel. The industry’s only unified automation engine streamlines and simplifies interactions, so you can deliver seamless, exceptional service across all customer touchpoints, on demand.

Streamline Service Operations

Great service. Fast results. Lower costs.

You’ve already figured out how to do the easy stuff. A customer wants a credit, or a refund? No sweat. But what about the hard stuff? Can you make even your most complex service and fulfillment processes easy for your customers and your service agents in your stores, in your contact centers, and in the field?

Pega is engineered to automate across silos, finally connecting your digital and assisted service channels to your operations and fulfillment. We put the industry’s only unified automation platform – with AI-powered robotics, BPM, and case management – to work for your customers and your service teams. Field service, the contact center, and your digital channels work together consistently, making even your most complicated processes easy. Customers get the results they want. You drastically reduce your cost of service. Boom.

Case Lifecycle Management

Rather than drawing an end-to-end process, Pega provides tools for business people to define the major steps of how work gets done.

Virgin Media: Transformation in 84 days

Pega is a core part of the way that Virgin rolls out new projects to gain competitive advantage.

Achieve New Levels of Operational Excellence

Look beyond the robot band-aid

If your organization is counting on disparate and disconnected point solutions to transform your end-to-end digital processes, it’s going to get real ugly, real fast. And if you think “deploy a bunch of robots” is an automation strategy, we have news for you. Don’t let the digital future sneak up on your enterprise.

If you are serious about saving costs and if you really want to improve customer experience, then you need to think beyond robotic band-aids. According to McKinsey, the best automation strategies start by “taking an end-to-end view of the outcome needed,” and applying the right automation technology to the right problem.

Pega is the industry’s only unified Digital Process Automation platform, with robotics, process automation, and case management together in a unified architecture. We build in powerful decision analytics, so you’ve got everything you need to automate any process in your business. You can move as fast as any point solution – faster, even – but you'll also be able to scale to deliver the end-to-end results that drive costs down and customer satisfaction sky high.

Get the whole story

Transform the customer experience

Explore featured applications and solutions for media & entertainment:

Pega Marketing

Marketing powered by AI and Next-Best-Action.

Pega Customer Service

Guided service across assisted and digital channels.

Pega Sales Automation

Give sellers the insights they need to be more effective.

Pega Robotic Automation & Intelligence

Automation and insight to drive operational excellence.

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