Pega Marketing

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Deliver personalized interactions throughout the customer journey with
Pega Marketing

Contextual

Participate in intelligent and personalized marketing interactions with your customers and leverage in the moment information to calculate the next-best-action.

Conversational

Engage in one-to-one, uninterrupted, omni-channel conversations with customers across any series of channels in any order.

Unified

Handle all of your inbound and outbound marketing programs with one set of strategies, offers, and rules using a scalable marketing automation platform.

Maximize Value with

Contextual Next-Best-Action

Make a paradigm shift away from outbound segments and offer pushing to personalized real-time, one-to-one engagement marketing using next-best-action analytics to optimize the value for individual customers.
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 Your Always-On Brain:

The Customer Decision Hub

Win over fickle and demanding customers efficiently and effectively by using a customer decision hub, which acts like a brain supercharged with memory and predictive, real-time marketing intelligence.
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 Leverage Your Enterprise Data with

Paid Media and Next Best Action

Empower your paid search, social, and display campaigns to leverage the full potential of your enterprise data – so you can interact intelligently with every customer and prospect, every time. Pega’s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels.

Delight Customers During Their Journey

Constantly enhance your understanding of your customers during every interaction. Make the best offers, orchestrate the right actions, and use the best channel at the right time.
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Trigger Timely & Precise Actions

Rapidly alert customers to special offers, provide personalized marketing messages, suggest services that are only minutes away, and inform customers that support is nearby.
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“With Pega, there is no inbound and outbound: it's customers first, channels second.”

Jo Allen, Business Lead, Next Generation Decisioning, British Gas

“With Pega, there is no inbound and outbound: it's customers first, channels second.”

Jo Allen, Business Lead, Next Generation Decisioning, British Gas

Additional Product Features

Decision Strategy Manager provide you with a single place to easily design, build, and execute all inbound and outbound strategies.
Visual Business Director lets you simulate and view how key adjustments in marketing tactics can lead to more optimal outcomes.
Marketing Dashboards keep a finger on the pulse of your marketing efforts as they track key performance indicators
Test complex customer strategies and manage revisions using state-of-the-art approval process management.
Next-Best-Action Advisor gives agents a 360-degree customer view and provides the best contextual recommendations.
Orchestrate proactive marketing treatments to drive inbound engagements.
Field Marketing empowers local marketers to quickly configure and run customized marketing efforts using reusable corporate assets.
ECM Taxonomy Terms: 
Marketing
CRM
Marketing