Pega Marketing

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Leverage Artificial Intelligence to Orchestrate Journeys with
Pega Marketing

Real-Time Context

Recognize each customer’s unique context, and use AI to adapt your approach. See why Forrester named us a leader in RTIM.

Intelligent Interactions

Calculate the perfect Next Best Action for each customer, using AI fueled by Adaptive Analytics and Machine Learning.

Connected Conversations

Leverage the Customer Decision Hub to connect dialogue across channels – wherever and whenever the customer interacts.

 Maximize Value with

Next Best Action Intelligence

Blow away your customer’s expectations - engage each individual one-to-one, letting the AI constantly adapt to their needs.
 Your Always-On Brain:

The Customer Decision Hub

Connect cross-channel conversations - using a single brain to anticipate, simulate, and orchestrate the customer journey.
products-marketing
Advertise Intelligently with

Paid Media Manager

Empower your search, social, and display campaigns with one-to-one intelligence. The Pega AI learns from each interaction on your owned channels – using that intelligence to make paid media buys more relevant and cost-effective.

Optimize the Customer Journey

Close the customer gap using a real-time approach. Instantly analyze and assess your options, then personalize a next best action for the customer, the journey, and the moment.
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Trigger Timely & Precise Actions

Rapidly alert customers to special offers, provide personalized marketing messages, suggest services that are only minutes away, and inform customers that support is nearby.

the true revenue potential of your customers


Calculate the impact of real-time analytics to your organization, in 3 minutes or less.

Start


Calculate the impact of real-time analytics to your organization, in 3 minutes or less.

Start

Explore Pega Marketing Applications

Designed for Your Industry

“With Pega, there is no inbound and outbound: it's customers first, channels second.”
Jo Allen, Business Lead, Next Generation Decisioning, British Gas
“With Pega, there is no inbound and outbound: it's customers first, channels second.”

Jo Allen, Business Lead, Next Generation Decisioning, British Gas

Additional Product Features

Decision Strategy Manager provide you with a single place to easily design, build, and execute all inbound and outbound strategies.
Visual Business Director lets you simulate and view how key adjustments in marketing tactics can lead to more optimal outcomes.
Marketing Dashboards keep a finger on the pulse of your marketing efforts as they track key performance indicators
Pega Retail Advisor provides a luxury customer experience from the second a customer enters the store.
Next-Best-Action Advisor gives agents a 360-degree customer view and provides the best contextual recommendations.
Orchestrate proactive marketing treatments to drive inbound engagements.
Field Marketing empowers local marketers to quickly configure and run customized marketing efforts using reusable corporate assets.
ECM Taxonomy Terms: 
Marketing
CRM
Marketing Automation