As a marketer, high-performance paid media programs are a critical part of hitting your revenue goals. Paid advertising allows to you reach new prospects and re-connect with existing customers on new platforms – expanding your brand to be where the customer is, wherever and whenever they navigate online.
But few paid media techniques leverage a full enterprise view of the customer, or drive the type of precision targeting, messaging, and control you need. Paid campaigns are often uninformed, showcasing ads that don’t match the customer’s situation, showing products they may have already bought - or trying to upsell a customer that you should instead focus on retaining.
Pega Paid Media Manager enables you to execute digital advertising campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints.
Using Pega, you’ll use real-time analytics and decisioning to determine the “Next Best Action” – whether that be an offer, retention plan, service case, or any other business issue. You can do this at the right time and on the right channel, regardless of whether that channel is inbound or outbound, owned or paid.
By integrating Next Best Action into your media buy, you empower your paid search, social, and display campaigns to leverage the full potential of your enterprise data – so you can interact intelligently with every customer and prospect, every time.
Pega’s decisioning engine learns constantly from every customer interaction on your owned channels, and uses that intelligence to increase the relevance of the advertisements on your paid channels. You will also be able to expand your audience – leveraging predictive attributes about customers to find similar individuals on paid channels.
Pega also optimizes your ad spend, and reduces advertising fatigue – by constantly re-balancing customer and business needs as the individual progresses through their unique customer journey. When they makes a purchase, demonstrate new tendencies, or show a lack of interest in your offer – Pega will recognize that context and pivot the treatment – ensuring that you don’t waste resources or mind-share with un-productive ads.
Pega Marketing will allow you to optimize the customer experience across both owned and paid channels, building personal relationships with every customer and prospect.