Created with Sketch.

Recognize. Resolve. Retain.

Want to put your competitors out of commission? Never give them a chance to steal your customers. Great retention starts early, and if you wait until someone calls to complain, it’s already too late to save the experience – and your profit margins.

Customer Retention

Recognize. Resolve. Retain.

Want to put your competitors out of commission? Never give them a chance to steal your customers. Great retention starts early, and if you wait until someone calls to complain, it’s already too late to save the experience – and your profit margins.

We’re seeing more than double the acceptance of retention offers. That is a big deal.

Marcelo Claure CEO Sprint

Recognize the Signals

Think retention is just a customer service problem? You’re wrong – retention is everyone’s problem. If you wait until they call to complain, it’s already too late to save the experience.

Even the best customers are going to get frustrated, or need service – and when they do, you need to recognize it, and adapt FAST. You can’t solve problems you don’t know about – and there’s nothing worse than using the wrong approach with an angry customer.

With Pega Marketing, you’ll become an expert in customer context – understanding what they need and when they need it. And you’ll empower employees – and customers – to take the next best action to keep the relationship strong and generate increased lifetime value.

eBook

Infuse Journeys with Real-Time Decision-Making

Get the eBook

Resolve Problems in Real Time

Once you recognize the problem, you’ve got to adapt and resolve it right now – delays will cost you customers, and customers only respect results. Half measures won’t do.

It doesn’t matter what they need – service, support, sentiment, or sardines – you need to find it and deliver on your promises – within a budget that makes sense for that customer. If you miss the mark, they’re going to leave – and head straight to your competitors. Or you’ll overspend and waste money to keep a customer you don’t really want.

With Pega’s Next Best Action, you’ll know exactly what each customer needs, and how they need to receive it. Forget 'satisfying' experiences. Think sublime.

Customer Revenue ROI Calculator

Calculate the impact of real-time analytics to your organization.

Start

We’ve launched in the call center with a Next Best Action approach – the result was $140 million in incremental revenue, in the 1st year.

Ricardo Santos Senior Manager for Customer Retention Oi

Retain Your Customers… AND Your Profits

'Saving' a customer isn’t enough – that’s the old way of thinking, and it’s broken. Success is about retaining profits – not just customers - and boosting your bottom line.

Customers aren’t all created equal – retaining one should be a strategic choice. It doesn’t help the company if you’re discounting 50% of your profits away on low-value relationships.

You need to find the sweet spot – the perfect mix of products, pricing, and terms that gives everyone the best deal. It’s a delicate balance – what they need versus what you’re willing to give.

With Pega’s Next Best Action Advisor, AI will help you customize offers, bundles, and packages for every unique individual – keeping them happy, but never leaving money on the table.

Whiteboard Video | 2:34

Next Best Action

Watch how Pega delivers exactly the right message, the right offer, and the right level of service to enhance customer experience.

Watch Now

Customer Case Studies

See how customers are using Pega Marketing to deliver significant return on investment.

10%

reduction in customer churn

View Case Study

300%

increase in accepted offers

View Case Study

£21 M

in incremental savings

View Case Study

Join the Real-Time Revolution

Pega Marketing

You’ll personalize offers, bundles, and experiences in real time – providing what’s best for the customer, and your business.

Explore

Video | 3:00

Watch Demo

Forrester TEI Study

ROI of Pega Marketing

Overview Document

Product Functionality