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Sales. Science. Success.

Sales Effectiveness

Most sales forces use sales automation tools begrudgingly, if at all. In fact, 60% of reps feel these tools hurt, not help them, according to Accenture. Don’t use sales automation as a place to store activity records – use it for real-time, adaptive sales intelligence that powers action.

Quota-busting execution

How do you make every sales rep a rainmaker?

You do it by leveraging best practices across your entire sales operation. Easy, right? It can be, but requires a system that tracks the steps your sales reps take, and uses machine learning to eliminate manual effort, identify best practices, and automatically route and handle leads, opportunities and orders. And it self-improves 24/7/365.

Pega Sales Automation combines predictive analytics with productivity tools to streamline your sales efforts and blow through your targets. As each seller interacts with prospects and customers, Pega Sales Automation guides them to the next best action to take and offers to make, along the way identifying the interactions that are most likely to lead to sales wins.

Discover intelligent sales guidance

Pega is delivering a new kind of sales force automation that combines artificial intelligence and digital process automation. With a built-in AI engine that dynamically presents content and offers you’ll see increased production from your sales reps.

sales optimization solution


Learn how Pega Sales Optimization Solutions enable sales teams to handle complex go-to-market processes and deliver a seamless customer experience.

Maximum conversion

How do I maximize every opportunity in my pipeline?

Once your sales process is streamlined, it’s all about shortening sales cycles and converting pipeline into revenue. The key is turning prospect and client engagement data into signals that sense moments of buying, cross-sell, or up-sell opportunity – all while driving personalized sales campaigns.

Pega Sales Automation surfaces real-time prospect and customer engagement data from your website, email campaignsmobile apps, service centers, or any other data you want to expose, so your reps know more about their opportunities. It’s also able to push the most relevant sales content to your sales reps so they convert those leads into sales instead of spending time explaining why their pipe isn’t converting.

Explore 360° account management

Pipeline deluge

Would you like your pipeline to “runeth over” with super high-quality leads? Who wouldn’t? So, instead of purchasing tens of thousands of cold, stale contacts or manually qualifying inbound traffic from your website, use AI to intelligently evaluate your contact interactions across all channels, based on data science and predictive models. This way you know that your sellers are focusing on the right leads based on data, not hunches.

Pega Sales Automation uses lead scoring and routing, business rules, artificial intelligence models, and business workflow models to drive leads to the right reps while uncovering the subtle patterns that separate good leads and opportunities from time wasters. Pega Sales Automation also integrates and links lead management with mobile, email and social media to give your reps more information and touchpoints to engage contacts and turn them into hot leads.

Explore lead & opportunity management

"What Pega gave us was agility and responsiveness. It allowed us to very quickly build and trial new processes."

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Learn how CSAA Insurance Group transformed their customer experience with an integrated Pega Sales, Customer Service, and Marketing implementation that replaced their legacy SFDC environment.

Achieve sales excellence

Pega Sales Automation

Learn how Pega Sales Automation can interpret data and guide sellers to focus on the right things at the right time.

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