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CSAA Insurance Group: Transforming the Customer Experience

"A year ago... we weren't able to acknowledge how long a customer had been a member with AAA for... we can now do that. We are leveraging information more effectively so that we can deliver that perfect customer experience."

– Steve Rowbury, Business Owner, CSAA Insurance Group

Learn how CSAA Insurance Group transformed their customer experience with an integrated Pega Sales, Customer Service, and Marketing implementation that replaced their legacy SFDC environment. Hear how the Pega implementation, completed in just over 6 months, improved efficiency and created a great customer experience.


Discover how Pega's CRM software helps you translate your customer leadership vision into practical, seamless and engaging execution for a Customer Evolved experience. Download the CRM Evolved eBook.


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Industry: Insurance Product Area: Customer Service Product Area: Marketing Product Area: Sales Automation Topic: Customer Service Topic: Personalized Customer Experiences Topic: Sales Automation Topic: PegaWorld Challenge: Sales Effectiveness
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