Business Rules Engine | Pega Skip to main content
close Search
Close search

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Business Rules Engine

A business rules engine can streamline operations, reduce costs, and improve business agility. Pega’s powerful platform makes implementing one simple.

Pega's business rules engine

You don’t need to know how to code to easily establish, adjust, or delete rules as business needs change. Pega’s Directly Capture Objectives (DCO) is a shared visual model that seamlessly brings business goals into applications, along with documentation that ties application settings (or changes) back to business goals.

Making customer engagement decisions is easier – and more effective, too. Real-time first-party customer data lets you customize relevant, actionable processes and interactions per user or types of users. From demographics to historical interactions to behaviors within the app, valuable insights can inform rule changes to create better experiences for better engagement.

Pega Marketing and Customer Decision Hub portals are the place to manage rule revisions and monitor rules’ effectiveness. Whether you’re introducing new offers, changing eligibility criteria, or addressing an emerging issue, there’s no need to wait until the next enterprise release to roll out updates. Testing or modifying applications on the fly is easy with Pega. Work with your team’s system architect, revision manager, or strategy designer to easily implement changes.

What a business rules engine does

Business rules automate complicated processes. Setting rules puts goals into action within a business’ applications, turning them from ideas into actions and decisions. Rules are set in business applications, eliminating inefficiencies and allowing for scalable output with minimal labor.

If a customer fits into Category A, the company can best serve them by offering Actions B and C. If Employee Type W requests Resource X, Department Y requires Documentation Z. When Client Q shows interest in Service R…

The logic that guides your systems is never set in stone, but it does need a home. A business rules engine is the central location where these rules are stored, created, updated, and adjusted to meet changing business needs and regulations.

Keeping track of it all is crucial – and it can keep businesses focused on bigger and better things.

Related products

Product

Pega Platform

Creating real change

Case Study

Mizuho Bank: Expansion made effortless

Take the culture shock out of international expansion with standardized operational rules and procedures.

See how they did it

Case Study

Get there faster, like Estes Express

With more than 20 million business rules, efficiency is key to keeping pace with customers’ growing needs.

See how they did it
new-transport-logo-color

Case Study

New South Wales fast-tracks transportation management

An intelligent approach to transportation, designed to keep thousands of riders informed, safe, and on-time.

See how they did it

Pega (Infinity) recognized as one of the four highest scoring vendors in Gartner's 2019 Critical Capabilities for Enterprise Low-Code Application Platforms.

 

Analyst Report

Gartner's 2019 Critical Capabilities for Enterprise Low-Code Application Platforms

Pega among the four highest scoring vendors in all four low-code use cases.

Get the report, !firstname

Get the report

(all fields are required)

Opt Out

One moment while we prepare your request.

Turn ideas into actions, efficiently

Share this page LinkedIn