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Pega for Retail

Transform the customer experience and redefine operational excellence.

Accelerate Customer Acquisition

Move beyond blast campaigns

Today’s digital marketplace is cluttered with ads and offers, most of which fail to resonate with customers.

The secret to success is to focus on being relevant to each individual. Drop the batch-and-blast approach to campaigns and focus on delivering personalized, one-to-one offers that capture your customer’s unique interest.

Pega’s proven AI technology assures that each engagement is perfectly tailored to your customer’s individual needs. You can combine real-time context with big data and analytics to create and present the perfect one-to-one offer, even on digital and social channels. You’ll get happier customers and drive more sales.

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Build for Change: Next Best Action

Maximize the customer’s value to the organization with Pega's Next Best Action.

Increase Cross-Sell/Up-Sell

Anticipate needs. Deepen relationships.

You want to keep customers coming back and buying more. You aren’t going to get there with one-size-fits all ads. If you want to grow your relationships with customers, you’ve got to be engaging in a way that is tailored to their wants and needs. If you’re not delivering, you will end up losing out to competitors who are eager to win them over.

Predicting the products and services customers want next is the key to winning them over. Pega’s powerful technology, which interprets customer data to produce actionable insights, makes this possible. Our AI-driven decision hub, marketing automation platform, and paid media manager let you create personalized marketing offers and campaigns that create seamless journeys across your digital, outbound, and assisted channels.

Personalize each touch, and your customers will keep coming back for more.

Deliver Seamless, Omni-Channel Service

Personalized approaches drive return guests

The general store may be a rare breed, but its lessons remain: Customers want to go where they are known and buy from people they trust. And even if you are selling on digital channels, and with a rotating set of staff, you need to be able engage your clients personally – and make it easy to fix things that go wrong.

Your systems should be arming your retail staff – and service teams – to have tailored interactions. Pega’s next-gen service application goes beyond a 360-degree view to deliver AI-driven insights that can be actioned in the moment on any channel – in store or online. The industry’s only unified automation engine, with built in robotics, streamlines and simplifies every interaction. This means you and your team can deliver exceptional service to your guests, every time they arrive.


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Optimizing the customer journey

Learn how to engage with today’s connected customers who choose their own journeys.

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The perfect world for today's customer

Pega helps you deliver satisfying, efficient, and accurate customer service experiences every time.

Streamline Service Operations

It’s time to uncomplicate customer service

Life gets complicated. Things break. Sometimes, what you bought isn’t what you wanted. Imagine a world in which resolving issues and complaints was simple and fast. Regardless of your customer’s place in time and space, you’d be able to turn potential issues into “moments of truth” that prove your ability to deliver. But doing that means you often have to cut through the complexity of your systems, bringing teams together to work for a common outcome.

Pega’s applications give you the speed to solve customer service issues quickly and reliably. We put the industry’s only unified automation platform – with AI-powered robotics, BPM, and case management – to work for your service teams. They can focus on your customers instead of struggling with your systems. Customers are empowered through self-service digital channels. Even your most complicated processes are made simple.

Achieve New Levels of Operational Excellence

Reject robots. There’s a simpler way.

If your organization is counting on disconnected point solutions to transform your end-to-end digital processes, it’s going to get real ugly, real fast. And if you think “deploy a bunch of robots” is an automation strategy, we have news for you – it’s not. Don’t let the digital future sneak up on your enterprise.

Improving customer experience means looking beyond robotic band-aids. The solution? Applying the right automation technology to the right problem.

Pega is the industry’s only unified digital process automation platform, with robotics, process automation, and case management together in a unified architecture. We build in powerful decision analytics, so you’ve got everything you need to automate any process in your business. You can move as fast as any point solution – faster, even – and still deliver the end-to-end results that lower costs and drive customer satisfaction sky high.

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Build for Change: Unified Platform

See how Pega’s platform delivers a unified customer journey.

Transform the customer experience and redefine operational excellence

Explore featured applications and solutions for the retail industry:
Pega Marketing

Marketing powered by AI and next-best-action.

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Pega Customer Service

Guided service across assisted and digital channels.

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Pega Intelligent Virtual Assistant

Work smart. Keep context. Smash silos.

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Pega Robotic Automation & Intelligence

Automation and insight to drive operational excellence.

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Get Pega solutions for retail

Let us show you how Pega can help your business.