Pega Marketing for Financial Services
Improve customer sales and satisfaction during every interaction.
"Pega is not just another vendor in the hype cycle. We use AI to automate decisions… making better contextual offers, more personal interactions, and respecting the customer’s preferences for communication."
Real-time Next Best Action
Instead of pushing outbound offers, deliver personalized, one-to-one engagement marketing during existing customer interactions. Pega’s next-best-action approach arbitrates between sales, service, risk, retention, and operational concerns in real time to optimize your messages.
customer value in the marketing space
TCS: Working with Pega to drive customer value in the marketing space
Pega Event Strategy Manager
In Pega, businesspeople use a browser-based canvas to connect to streaming data sources, and then build event strategies visually to detect patterns.
The Customer Decision Hub
Win over fickle and demanding banking customers efficiently and effectively. Pega’s Customer Decision Hub acts like a brain supercharged with memory and predictive, real-time marketing intelligence.
Better decisions, faster
Enterprises need to rapidly deliver next best actions that improve customer engagement and increase loyalty. Pega provides a business-friendly interface that makes defining even the most complex strategies simple, with no IT expertise needed.
Additional Product Features
Simulate and view how key adjustments in marketing tactics can lead to more optimal outcomes.
Easily design, build, and execute inbound and outbound strategies in a single place.
Embed Pega directly into mobile or Web channels to reach your customers more effectively.
Retrieve customer data from existing systems in real time while preserving data integrity.
Pega’s scaled, tiered cloud environment drives faster time to market.
Third-Party Model Importing
Operationalize existing predictive models by using PMML to minimize integration effort.
Pega Marketing vs. Salesforce Marketing Cloud
It’s time to reevaluate how your marketing system is supporting – or slowing down – your business.
The New Art of Cross-Selling in Retail Banking
Banks aiming to be successful in today’s rapidly evolving market need to flip their focus back to the customer, or risk being left behind.
PNC: Compelling, Data-Driven Customer Experiences
PNC set out to build a compelling customer experience with data, analytics, and customer insight at its core.
RBS: The always on customer brain
Learn how RBS is using decisioning to deliver a personalized customer experience.