Pega Marketing for Financial Services
Deliver intelligent and personalized marketing interactions with your banking customers. Pega uses in-the-moment information to recommend the next best action every time.
Personalize every customer interaction to maximize customer lifetime value and share of wallet. Self-learning models produce relevant, suggested actions that allow for adaptive, real-time decisioning.
Engage in one-on-one, uninterrupted conversations with customers across any series of channels in any order. The same set of strategies, offers, and rules can be re-used to reduce ongoing maintenance.
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