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Superior service. Lasting customer loyalty.

Forget the old rules of customer loyalty. Punch cards and points systems are out. Personalized, consistent, empathetic service is in. As channels and competitors multiply, this is more than a trend. It’s a must-have.

"We've seen a 40% reduction in early life complaints, 15% reduction in early life calls. We just reported our lowest ever churn, a testament to how this is starting to improve our customer experience."

Alex Birtles Head of Customer Loyalty Strategy

Make it personal

Today’s customer doesn’t want to be treated like everyone else. He or she wants agents who show real empathy, and an experience that feels customized and unique.

Why does this matter? Because with so many competing offers out there now, people will lose trust in your brand – fast – if you stick with yesterday’s generic, one-size-fits-all service.

Empowering your agents to deliver personalized, contextual service is the first step to building trust and affection. And it’s one of the best ways to make your customer base feel connected to your business.

With Pega CRM, your agents have the relevant customer data and sentiment analysis they need for that perfect 1:1 level of service. And because Pega works across all your digital channels – even cool new chatbots and virtual assistants – your customer experience is personalized and consistent wherever they choose to interact.


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Personalized, actionable insights in real time

Learn how to engage with today’s connected customers as they choose their own journeys.

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Emerging Topic

Unleash the power of predictive analytics

Find out how an infusion of AI empowers you to know your customers better.

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Don’t wait. Anticipate.

You probably don’t like being up on hold. Neither do your customers. Make them wait too long – or have them frantically screaming “Operator!” into your interactive voice response (IVR) – and they’ll soon go looking for another option.

Self-service is great. It can get your customers fast answers and deflect calls from going to the contact center. But how about defusing frustration before that moment of need? Instead of placing them on-hold, how about surfacing the solution to their problem proactively – even in the IVR!

Using Pega’s AI-infused insights, you can anticipate each customer’s needs, respond in real time, and engage in a timely, proactive way. There’s no need for anyone to stay on hold for yet another five-minute flute solo while you figure out how to help.

Flawless interactions, every time

It sounds so simple. Provide customers with the same great service and experiences time after time. We know consistency builds loyalty in a big way, so why is it so tough to deliver it in a contact center?

Because running a contact center is hard! For contact centers that lack true insight into daily agent workforce productivity trends and capability gaps, consistency is even harder to achieve.

To tackle the issue head on, leverage real-time insight from Pega Workforce Intelligence and Pega Robotic Desktop Automation. With these tools, your agents can manage complexity and deliver consistently positive customer experiences – leaving the mundane, time-consuming work to the bots.

1:1 Personalization

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Bridge the gap between experience and expectations

Make predictive intelligence a critical part of your digital transformation.

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Customer Case Studies

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“Now we can see everything at any point in time, in real-time and our customer advocacy has improved by 180%.”

Frank Ferguson Senior Business Analyst
Check out the case study
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"Our satisfaction has more than tripled since the start of our journey, and our expense margins have come down."

Jim Bush President – International Consumer Services Group
Check out the case study
British Gas logo

"Pega is the brain that drives our rewards program. Pega is great at tailoring offers – empowering us to deliver something meaningful to each individual customer and deliver a truly great customer experience."

Jo Allen Business Lead, Next-Generation Decisioning
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Exceed expectations every time

Engage and retain customers as you create the ultimate personalized experience.


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