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CRM applications: Real-time engagement on a unified platform.


Drive greater engagement and automation across the entire customer journey. Move past traditional CRM to a true journey-enabled customer engagement suite.

Whether you’re looking for an alternative to your current system or looking to scale and reinforce your existing one, Pega has you covered. 

The most powerful CRM for crushing business complexity

See why Gartner has ranked Pega as a Leader in CRM for 12 consecutive years.

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Key solutions of Pega CRM

Customer Service

Customer Service

Simplify service with the power of unified AI and automation.

Sales Automation

Sales Automation

Use AI to sell smarter and take team performance to the next level.

Customer Decision Hub

Customer Decision Hub

Deepen relationships and maximize value at every moment, everywhere – with real-time decisioning and next best action.

Next Best Action Designer

Benefits of Pega CRM

Transform customer engagement with end-to-end automation and real-time AI, centered around the customer journey.

Real-time AI and automation

Deliver insight and engage customers, at the right moment.

Center-out business architecture

Deliver speed and scalability across your systems.

Unified platform

Connect across systems and organizational silos in one, unified platform.

Flexibility to support your current and future state

Whether you are considering an alternative solution or looking to reinforce your current investment, Pega empowers you and your team to take CRM transformation to the next level.

CNO Financial Group

Customer Case Study

CNO Financial transforms the agent and customer experience

Learn how CNO is revolutionizing agent, associate, and customer experiences with Pega’s unified CRM and low-code capabilities.

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