Center-out: You've got to have a brain
Offering the right solution at the right time takes intelligence. Watch Don Schuerman explain how Center-out™ business architecture uses a centralized, AI-powered "brain" to inform next-best actions that meet customer needs and empower agents – no matter when, where, or how a journey begins.
This is part 2 of the "Building a business architecture" video series. Watch part 2a: “The different forms and uses of the “brain.”
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