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Data Sheet

Pega Ethical Bias Check Data Sheet

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At its best, AI can help you better understand your customers and add more value to every interaction. But despite your best intentions, bias related to factors like age, ethnicity, or gender can unintentionally creep into your analytics and skew the outcomes – resulting in regulatory violations, discriminatory customer engagements, and a loss of public trust.

With Pega Ethical Bias Check can help you avoid AI adversity by proactively detecting bias in your next-best-action strategies, then adjusting the offending algorithm or business rule accordingly – ensuring a fair and more balanced outcome for everyone.


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Product Area: Marketing Solution Area: 1-to-1 Marketing Solution Area: Customer Engagement Topic: AI and Decisioning Topic: Customer Engagement Topic: Personalized Customer Experiences

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