Build For Change: Omni-Channel UX
Pega’s Omni-Channel UX delivers an optimized and consistent user experience in every channel.
[Narrator] This is your customer. You wanna make her experience frictionless no matter which channel she uses to do business with you. Channel specific strategies, like mobile first development, can deliver optimized experiences in a single channel. But building each channel independently is slow, costly, and creates channel silos which leaves the customer experience disconnected and inconsistent. An online offer isn't available in a store, or a customer service agent can't help finish a request started in a mobile app. Pega 7's responsive and adaptive UI technology makes multi-channel deployment fast to build and easy to change. You design user experiences using visual tools, without coding, and then deploy across channels automatically. Pega 7 generates the HTML5 in CSS. Automatically adapting to browser, locale and language. For mobile devices, Pega 7 wraps the responsive UI and auto-generated native apps, allowing access to the full power of Android and iOS capabilities such as offline, geolocation, signature capture, cameras, push notifications and beacon integration. The Pega UI can be branded to match the look and feel of your existing apps and website. Using Pega mashup technology, you can even embed a Pega application's UI directly in your existing website or mobile app. Rather than using APIs to build user interfaces for each channel, with Pega you can embed and reuse the same UI, process, case management, and decisioning across all channels. As a result, changes are fast and easy to make and are instantly reflected everywhere. Delivering an omni-channel experience goes beyond the UI. You must maintain the context of who the customer is and what they are trying to do even when the customer is switching between channels. Pega's case management capabilities allow customer context to be stored centrally and retrieved automatically. And Pega case management can dynamically access customer data, regardless of where that data lives, to show your customers and users exactly what they need to see. Pega's omni-channel UX delivers an optimized and consistent user experience in every channel. Beautiful interfaces can be designed and changed without code and deployed automatically across channels and devices. Customer context is stored centrally and retrieved automatically, even when a customer switches between channels. Every channel is in sync. Every customer is delighted. Your world is constantly changing. Only Pega lets you build for change.
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