Webinar
Adaptive Marketing: No Interaction Left Behind
Today’s customers are more empowered, but less patient. It has to be “all about them”, in every interaction, or they’ll disengage the second they get a better offer. In this webinar, hear an executive discussion between Andrew McMullan, Head of Customer Decisioning, Commonwealth Bank of Australia and Don Schuerman, CTO & VP Product Marketing, Pega on how CBA is using customer decision management to optimize their relationships.
Industry: Cross-Industry
Product Area: Customer Decision Hub
Product Area: Marketing
Topic: AI and Decisioning
Tags
Related Resources
Recommended research & insights
See what’s new, what’s next, and what’s trending right now.
Why Pega?
Uniquely powerful software isn’t the only thing that sets us apart.