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Adriana Bokel Herde

Chief People Officer

Adriana Bokel Herde is responsible for Pega’s people strategy and operations. Adriana leads the company’s efforts to attract, develop, and retain the best talent, directing teams focused on talent attraction, career development, performance management, benefits, mental and physical well-being, inclusion and diversity, and social impact.

For more than 20 years, Adriana has held leadership positions in fast-growing companies and is recognized as an innovative, high-performing leader with the ability to architect, execute, and drive business growth. Her areas of expertise include business strategy, talent recruitment and development, diversity initiatives, change management, leadership development, operations, innovation, and employee experience.

Prior to Pega, Adriana was Chief People Officer and Chief Evangelist Officer at PeopleDoc, an HR software provider, where she was responsible for sales enablement and customer advocacy in addition to internal people strategy. Prior to that, she was Vice President of People Services at Biogen.

Born in Brazil, Adriana has held positions all over the world and is fluent in English, Portuguese, and German. She holds an MBA from the MIT Sloan School of Management, an M.A. in Adult Educational Psychology & Educational Psychology from Ludwig-Maximilians Universität München, and a Clinical Psychology degree from Pontificia Universidade Catolica in Rio de Janeiro, earned in conjunction with two years of study at UCLA. She is currently a lecturer at MIT and is on the board of Empirical Hire, a developer of AI tools to improve candidate screening.