Alan Trefler


Alan Trefler
Alan Trefler
Founder and CEO

In a three-decade career, Alan Trefler has been a visionary leader, a technology change-agent, an innovative philanthropist, and a trusted advisor to business executives around the world.

Alan's unique technology vision and relentless focus on customer success is changing the way many of the world's leading enterprises engage with their customers today. His life's work has been to design a platform for living applications that businesspeople can evolve dynamically to manage the constant disruption and change in today's customer-centric economy.

Alan's recent book, Build for Change., describes a new generation of customers that have unprecedented power to make or break brands and the changes businesses must embrace to succeed in today's digital world. A best-seller, the book has been reviewed and featured in global media including Forbes, Investor's Business Daily, and Les Echos.

Alan founded Pegasystems in 1983 and has built the company into a $750 million provider of strategic applications with more than 4,000 employees in 30 global offices.

Alan's interest in computers originates from collegiate involvement in tournament chess, where he achieved a Master rating and was co-champion of the 1975 World Open Chess Championship. His passion and support for chess, the game's community and current champions continues to this day.

Alan's industry recognition includes The American Business Award's "Software CEO of the Year," the Massachusetts Technology Leadership Council's "Public Company CEO of the Year," and the Babson College Academy of Distinguished Entrepreneurs. Alan is also the inventor of numerous patents for Pega's distinctive architecture. He frequently presents to international business and technology audiences at industry conferences and has consulted extensively in the use of advanced technology, the future of software, and customer engagement. In 2017, Alan was appointed to the World Economic Forum’s IT Steering Committee.

Alan has been interviewed and featured in global media including Barron's, the BBC, The Boston Globe, CNBC, Les Echos, Fast Company, Fox Business News, Forbes, Fortune, The Huffington Post, Investor's Business Daily, The New York Times, Renegade Thinkers,, TechCrunch, and The Wall Street Journal. He’s also a regular contributor to Forbes France.

Alan holds a bachelor of science degree with distinction in economics and computer science from Dartmouth College, where he was a winner of the John G. Kemeny prize in computing. A staunch advocate for education, Alan and his wife Pam established the Trefler Foundation in 1996 to improve educational outcomes. Recently, the Foundation has sponsored Union & Fifth, an innovative non-profit that turns clothing donations into money for charities.