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Ethical Bias Check

At its best AI can help you better understand your customers and add more value during every interaction. But despite your best intentions, bias related to factors like age, ethnicity, or gender can unintentionally creep into your analytics, and skew the outcomes. The results? Regulatory violations, discriminatory customer engagements, and even a loss of public trust.

But now with Ethical Bias Check, you can avoid AI adversity by proactively detecting bias in your next best action strategies, then adjusting the offending algorithm or business rule accordingly – ensuring a fair and more balanced outcome for everyone.


Make Bias Detection Easy

Creating and running bias tests for every aspect of every strategy doesn’t have to be overwhelming. Pega screens the entire engagement strategy at once, across channels – reducing time, effort and oh yeah – errors...


Enable Continuous Protection

The risks of AI bias never stops – so neither should your protection. You can include bias testing as a standard course of action when simulating strategy results.


Control Bias With Flexibility

With Ethical Bias Check you configure thresholds for reporting, notifications, and alerts. You can widen or narrow the conditions as needed to ensure every aspect of your strategy has been fine-tuned for performance and fairness. 


See how Pega can help your business