Pega for Healthcare
Create Personalized Patient Programs
Make 'patient-centric' more than a buzzword
If you really want to create patient programs with insight, you’ll need more than raw data. Unless you can turn that data into insights – and those insights into perfectly personalized narratives that improve health outcomes – you won’t be able to deliver.
Are you ready to add value during every patient interaction, on every channel, every single time? With Pega, you will be.
Pega’s predictive and adaptive AI capabilities empower you to combine real-world environmental and behavioral factors – not just conditions and therapies – to ensure consistent, personalized patient engagement. You’ll increase adherence, improve outcomes, and boost revenues without straining your resources and overhead.
Deliver Value to Patients, Providers & Payers
Sell outcomes, not pills
Your customer engagement is anything but simple. You need to understand the unique challenges of patients, providers, and payers. Your reps need to be trusted advisors, adding value to every interaction and leveraging your patient programs alongside your therapies. Multiply that by internal teams and silos and you’ve got real complexity on your hands.
Pega gives you the power to simplify and streamline. Align the objectives of your sales, marketing, and medical teams around patient engagement and adherence programs. Deliver a simple, consistent experience anywhere. Manage complexity across geographies, products, customer segments, and channels.
By integrating data from marketing, sales, and customer service, you’ll know the next best actions to take, and offers to make, for every prospect, every time.
Solutions built for tomorrow, not yesterday
Pharmacovigilance (PV) is critical to your product lifecycle – but it’s also undergoing rapid change. Adverse event case volumes are rising at a staggering rate, not including events reported on new channels like social media. The data suggests that, without new technology, companies will potentially need to double their PV resources by as early as 2020 to handle the increased workload.
Meanwhile, legacy PV software is built on outdated manual processes and inflexible technology, making it anything but innovative. You can’t scale to meet rapidly rising case volumes by adding more manual work.
Pega’s PV solution is different: built to boost speed, compliance, and risk management, while working with the systems you already have. Easily incorporate emerging tech like optical character recognition and natural language processing, plus social media, AI, big data, and whatever else might come next. Ensure patient safety and compliance. Connect to partners and affiliates. And make PV an asset instead of a liability.
Deliver Superior Patient Outcomes
Make adherence stickier
Getting patients to follow your advice isn’t easy, but it is necessary. To improve adherence, you need targeted, personalized medicine at scale – and yes, you can have that and operational efficiency, too. Bring agility, automation, and mass customization to your organizational processes and you’ll add that personal touch, every time.
Pega pulls in data from a variety of channels and gets it into the right hands, so your patients feel like trusted partners, not bystanders. Our Care Management and Customer Service applications use AI to sense and respond to patient events. We take the guesswork out of clinical counseling and medical therapy management, while equipping pharma and device manufacturers with comprehensive, real-time insights. So you can deliver exceptional care, adherence, and cost savings, too.
Achieve New Levels of Operational Excellence
R&D at the speed of now
Despite huge scientific advances and investments in new technologies, biopharma research and development (R&D) has been struggling for decades. Why? Because R&D systems are still locked in silos and disconnected from business drivers, unable to automate or optimize. The future lies in personalized medicine, but without the ability to get more products into (and through) the pipeline, we won’t get there.
To solve the problem, start by automating your manual processes to reduce costs and accelerate the pace of development.
Pega is the industry’s only unified digital process automation platform, with robotics, process automation, and case management together in a unified architecture. We build in powerful decision analytics, so you’ve got everything you need to automate any process in your business. You can move faster and still deliver the end-to-end results that drive costs down and accelerate time to market.