Customer Engagement Software

Evolve your customer engagement software with Pega.

Customer engagement has never been more challenging, but the right customer engagement software can help you eliminate complexity and manage omni-channel relationships more easily.

Customers today expect a lot from you. They expect your offers to be personalized for their needs and preferences. They expect communications to have contextual awareness. And they expect you to meet them and deliver exceptional service on any channel they choose.

Pega Marketing is a customer engagement software solution that lets you do all this and more. From personalized marketing to customer relation management, Pega lets you exceed customer expectations with consistent messaging and relevant offers on every channel –through every phase of a customer's journey.


CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.


Pega vs. Salesforce for Marketing

Marketing solution buyers report growing pressure from their colleagues utilizing’s Sales Cloud to also adopt Marketing Cloud to increase lead generation. Marketing professionals should, however, think twice.

Customer engagement software that gives you complete control.

With Pega you can effortlessly execute campaigns, offers and strategies across any channel in real time. Pega provides a single place for marketers to easily design, build and execute strategies and campaigns, with tools to simulate and test the potential impact of even the most complex strategies before putting them into action.

Benefits of Pega's customer engagement software.

With Pega, you can:

  • Engage customers with offers, actions and messages that demonstrate a clear understanding of their needs and context.
  • Meet customers on any channel they choose and transition seamlessly across channels without losing context.
  • Use predictive analytics with inbound and outbound campaigns to accurately anticipate customer behavior such as nurture, offer acceptance, churn or credit risk.
  • Respond to customers with real-time, one-to-one communications executing the optimal next best action based on your strategy and their demands.
  • Increase customer lifetime value by centralizing and integrating strategies for customer acquisition, retention, upsell, cross sell, nurturing and customer onboarding.
  • Minimize the complexity of customer engagement and cross channel marketing with automated tools for customer relationship management.
  • Continuously adapt strategies with self-learning technology that enables you to evolve the relevancy and timeliness of each offer action without needing help from data experts.

Learn more about customer engagement software from Pega, and about Pega's customer contact software.