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Personalize engagement

Deepen connections in every moment

by applying AI to customer engagement

When you engage customers with an understanding of who they are and what they need, you earn the right to sell. Pega Customer Decision Hub™ analyzes billions of data points to determine the right course of action, for a 1:1 experience as unique as every customer.
Wells Fargo
next best actions each month

Pivot between serving, selling, and retaining in 220 milliseconds or less.

Watch the case study
Fuel real-time responses to customers' real lives

Always-on engagement

Fuel real-time responses to customers’ real lives

Adapt experiences to fit customers’ ever-changing needs with the leading platform for real-time decisioning, powerful enough to interpret customer behavior in the moment.

Understand an individual’s propensities, behavior, and needs in real-time

Personalize engagement with real-time decisioning and AI at the moment of need

Improve conversions across every channel

Build more sustainable, compassionate relationships with always-on insights

Trust in the technology that Forrester Wave named a Leader in Real-Time Interaction Management

Consistently powerful experiences

Realize the limitless potential of your data

The beauty of data lies in its ability to draw connections and strengthen them between you and your customers. Pega’s centralized decisioning model puts all available data to work, analyzing and re-decisioning on the spot – leading to consistently extraordinary experiences across the board.

Create and implement predictive and adaptive models in minutes, not weeks

Serve empathetic next best actions that align with what customers really need

Sit back as models self-optimize to increase engagement relevance

Drive significant impact to your top and bottom line

Realize the limitless potential of your data


“I think the bar for an excellent customer journey keeps going up. We use Pega to recreate this personal bank; this bank that knows you for all your ins and outs.”
- Finbar Hage, Executive Vice President Digital at Rabobank
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“With Pega, we can forget about the channel – it’s irrelevant. We’ve personalized communications to the individual, making decisions based on what happened half a second ago.”
- Simon Esland, Group Head of Marketing Technology & Commercial Capabilities at Vodafone
Instant insights for better customer experiences

Real-time data activation

Instant insights for better customer experiences

Adaptive tech combined with insightful data allows you to engage proactively and respond to customers with agility. Analyze customer data signals across channels to activate experiences that go beyond expectations.

Consolidate your systems, data, and analytics into a unified experience

Ensure all channels adapt instantly together

Increase revenue, reduce churn, and drive long-term loyalty

Build efficiency and eliminate data silos in your organization

See it in actionPersonalization in real time

Meet Marco

He’s a new condo owner who’s been heavily using his bank credit card to outfit his dream home.

Irrelevant offers

Email. Web. Texts. Marco’s bank is everywhere, selling him stuff he doesn’t need.

See why

Customer tunes out

Marco gets annoyed and stops paying attention. If only he could ignore those high credit card fees.

End of relationship

A competitor lures Marco away with an offer for a low-rate card at just the right moment.

Without Pega

Lost relationships.
Lost revenue.

Customer outcomes

  • Dissatisfaction
  • Poor experience
  • Paying too much

Business outcomes

  • Missed upsell opportunity
  • Reduced income
  • Low NPS

Meet Marco

He’s a new condo owner who’s been heavily using his bank credit card to outfit his dream home.

Predicting the future

Marco’s thinking about switching to a card with lower fees. His bank senses the issue before he can act on it.

How this works

Right offer, right time

The bank emails Marco the perfect bundled offer: a home equity loan plus a lower interest card with reward points at a home-goods store.

Why it's perfect

Happy customer

Marco gratefully accepts. The bank makes a valued relationship even more valuable. Win-win.

With Pega

Deeper relationships.
Lasting benefits.

Customer outcomes

  • Better experience
  • Lasting loyalty
  • Saved money

Business outcomes

  • Successful acquisition and retention
  • High NPS
  • Increased CLV

How can you transform customer relationships with Pega?

A leader in Real-time Interaction Management
Read the report

“Pega has been the cornerstone of our customer engagement for many years, and we do things with it that none of our competitors can even get close to.”

- Pega customer
All powered by Pega Customer Decision Hub

Want to hear more about the tech driving these outcomes? It’s all here in our leading platform for AI-powered decisioning and workflow automation.


Check out our capabilities in action

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