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Customer acquisition

New Customer Acquisition with First Party Data

Acquisition programs keep your business alive. Period. But with 700 million+ devices now blocking ads, and persistent and fundamental changes to the advertising ecosystem you’ll need to do more than just rely on traditional technologies to help you convert prospects.

"With Pega, we’re omni-channel in our next-best-action approach. It’s about being one voice, one brand, for the customer – regardless of channel."

Stop paying to be ignored

Three seconds or less. That’s all it takes for a customer to decide to ignore your ad, block you, or – if you’re lucky – follow through with a click.

What informs that decision? Timing and relevance. Consumers are quick to look away when brands serve up irrelevant and contextually inappropriate ads. With digital customer experiences, If you can’t offer a product or service that speaks to their needs right now, you’re done.

To make a better first impression, you need better data. Our Paid Media Manager lets you draw on actual customer behavior and preferences to figure out what’s relevant, for whom, at the right moment.

Paid media and next best action

Empower paid campaigns to interact intelligently with your customers.

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Tailor-made actions for customers

So you’ve made a powerful first impression with a relevant, timely ad. Then what?

The next stage of the relationship is all about trust. Listening. Getting to know each other better.

Everything a customer does reveals rich information, whether it’s logging into your app, calling, or visiting a branch. But most brands can’t leverage this knowledge, and instead bet their entire ad strategy on a few recent clicks.

With Pega Customer Decision Hub, you’ll be able to draw on every kind of behavior throughout the customer lifecycle. You’ll get valuable insights. And you can keep your promotions timely and relevant in every phase of the customer journey – building loyalty today and tomorrow.

Customer Decision Hub card
Customer Decision Hub

Use memory and predictive analytics to better connect with your customers.

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Customer acquisition done right

Customer Decision Hub

Draw on customer behaviors in every phase of their journeys.

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Frequently Asked Questions

Q: How does Pega’s Customer Decision Hub optimize new customer acquisition?

A: At Pega, we help brands optimize their customer experience using the Pega Customer Decision Hub™, a central brain that takes first-party data from your owned channels and uses artificial intelligence to drive real-time decisioning. The Customer Decision Hub also uses this data to automatically engage each individual with relevant offers on paid channels like Facebook, Google, YouTube, and Instagram, to name a few.

Q: How does new customer acquisition differ from other available actions in Customer Decision Hub?

A: New customer acquisition is process of converting a new prospect to a buyer. There are several other types of engagement actions that organizations can activate in Customer Decision Hub :

  • Cross- Sell: Expands your existing customer relationships
  • Retention: Keep your existing customers profitably
  • Nurture: Keeping your brand top of mind
  • Resilience: Safeguarding your customer’s financial state
  • Service: Supporting your customer’s daily needs


Q: What is an example of a customer acquisition message that can be activated?

A: Most organizations program hundreds of messages in Customer Decision Hub as part of their engagement strategy across all of the action types listed above. These will vary depending on what industry your business is in, however here are a few cross-industry examples:

  • “Switch Now for Free”
  • “Earn 5% the first year”
  • “Name Your Price”

Q: How does artificial intelligence improve customer acquisition capabilities?

A: Instead of picking a product and pushing it at a consumer, which is how many traditional marketing technologies work, artificial intelligence lets organizations respond to customer needs in real-time with an always-on approach – unifying data, analytics, and channels into one connected experience. This enables businesses to quickly pivot to keep pace with ever-changing market conditions and customer demand.

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