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Integrate sales data with marketing campaigns

Scale your sales efforts

Reps can run marketing campaigns to engage clients and prospects and scale their lead prospecting, nurture and retention efforts. When combined with Pega Sales Automation’s process automation capabilities, your reps will generate more pipeline, and improve their productivity.

Drive more revenue

Sales Automation leverages Pega Marketing to identify the top offers and actions in a rep’s book of business. This means you can turn every sales interaction – acquisition, retention, upsell, cross-sell, or nurture – into an opportunity to build customer trust and value.

Turn CRM data into sales action

Using data from a variety of sources, such as product/service databases, customer online behavior, social media data, or customer service requests, predictive and adaptive models can anticipate the best next action, lead or opportunity to work.

Related Resources

White Paper

With products, pricing, regulations, channels, and competition changing at a breakneck pace, it’s time to reevaluate how your sales automation system is supporting—or slowing down—your business.


Sales is a process and Pega has a history of helping leading global companies optimize their processes.

Analyst Report

“Pegasystems sets the gold standard for sophisticated enterprise deployments” according to Forrester Report.

Related Feature

Sales forecasting

Forecast and rollup the sales pipeline by category, quarter and territory on mobile, tablet or desktop.

Related Feature

Intelligent guided selling

Pega uses AI and machine learning to identify new leads, accelerate opportunity progression, improve close probability, and more.

See how Pega can help your business

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