products-sales
Sales Automation

Sales and Marketing Analytics

Scale your sales efforts

Reps can run marketing campaigns to engage clients and prospects and scale their lead prospecting, nurture and retention efforts. When combined with Pega Sales Automation’s process automation capabilities, your reps will generate more pipeline, and improve their productivity.

Drive more revenue

Sales Automation leverages Pega Marketing to identify the top offers and actions in a rep’s book of business. This means you can turn every sales interaction – acquisition, retention, upsell, cross-sell, or nurture – into an opportunity to build customer trust and value.

Turn CRM data into sales action

Using data from a variety of sources, such as product/service databases, customer online behavior, social media data, or customer service requests, predictive and adaptive models can anticipate the best next action, lead or opportunity to work.