PegaWorld 2025 Verizon keynote: Orchestrating the Future of Customer Experience with AI

A decade of digital transformation has propelled Verizon to the forefront of applied AI, fostering deeper customer conversations and driving significant NPS improvements. Building on this foundation, Verizon is pioneering a future powered by AI-driven decisions and autonomous engagement. This keynote explores Verizon’s next chapter: harnessing the combined power of generative AI, intelligent case management, and hyper-personalization to craft frictionless customer journeys. Discover how Verizon leverages Pega alongside in-house and external AI solutions to elevate cross-channel experiences, anticipate customer needs in real time and drive impactful business outcomes at scale. Join us to witness how these innovations are not only delivering measurable results today but also shaping the next generation of customer relationships.