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Data Sheet

Pega Next-Best-Action for Insurance

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Optimize Your Insurance Sales Strategies and Marketing Campaigns in Real Time

KEY CHALLENGE
One-size-fits-all marketing no longer meets the needs of today’s customers. Insurers need to deliver far more relevant, engaging interactions and offers that significantly enhance the customer experience while achieving an effective return on investment.

THE SOLUTION
Pega Next-Best-Action for Insurance turns every interaction into an opportunity to optimize value for your customer and your business. Pega leverages real-time analytics and decisioning to dynamically recommend the most relevant offer. Across every inbound and outbound channel, insurers can deliver intelligent, coordinated campaigns that engage the customer, simplify operations and drive unprecedented returns.


Tags

Industry: Insurance Product Area: Marketing Topic: Personalized Customer Experiences

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