Customer Lifetime Value

Increase customer lifetime value with Pega.

Understanding customer lifetime value is one of the most important keys to profitability. Effectively marketing to consumers today is an incredibly complex task involving personalization, tailored offers, location-based messaging and extensive analytics. But when making that kind of investment, unless you know the potential of each individual you're marketing to, you run the risk of spending too many resources on low-value customers and not enough on high-value individuals.

Analyzing thousands or millions of potential customers requires highly sophisticated customer experience management software. That's where Pega can help.


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CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.

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Pega vs. Salesforce for Customer Service

Customer service solution buyers report growing pressure from their colleagues utilizing Salesforce.com’s Sales Cloud to also adopt Service Cloud to offset price increases. Customer service professionals should, however, think twice.


Easily analyze customer lifetime value.

Pega provides strategic applications for sales, marketing, service and operations, enabling Global 2000 companies to streamline business operations, create an exceptional digital customer experience, communicate with customers across channels and evolve their business to meet new opportunities and customer demands.

Pega's suite of enterprise applications – including customer engagement software for marketing, customer service, sales and onboarding, and operations – provides comprehensive capabilities for analyzing, understanding and maximizing customer lifetime value.

Tools to maximize customer lifetime value.

Pega solutions enable you to:

  • Know who your best customers are. They might be the customers who spend the most money, or the customers who spend less money but cost almost nothing to convert. Real-time predictive and adaptive analytics leverage big data to help you identify prospects and customers with the highest customer lifetime value.
  • Know the next best action. Pega provides intelligent guidance with step-by-step suggestions for the next best action in any situation, based on analysis of all the data points for each customer. Pega anticipates customer needs in real time and intelligently provides the right offer or content at the right channel at the right time. With Pega, you can turn every customer interaction into an opportunity to build trust and increase customer lifetime value through acquisition, retention, upsell, cross-sell and nurture strategies.
  • Keep your best customers. Pega Customer Service provides all the tools to deliver exceptional customer service experiences, connecting the people and systems required to solve issues and answer questions on the first contact.
  • Engage customers on all channels. Pega applications are built on the Pega 7 platform, enabling you to provide exceptional experiences on all channels and to follow customers as they across channels without losing context.

Learn more about maximizing customer lifetime value with Pega, and about Pega solutions for software application development, customer experience software and an order management system.