Next-Best-Action and Personalization

Trevor Harper, Head, IPM Practice, EMEA, Cognizant at CRM Evolved Leiden.

Cognizant partners with Pega to deliver efficient business services, process management, operations, and CRM solutions that are focused on the customer. The key premise of CRM is making the individual feel special in their interaction with the business and helping them move through digital transformation with real-time Next-Best-Action and personalization.