U+ Bank wants to build deeper and more authentic relationships with customers and prospects, using insights, data, and technology to empower each customer's financial journey. Many of the world's leading banks do this for their customers using Pega Customer Decision Hub. It's recognized as the number one solution for real-time decisioning because it's proven to deliver value for customers and shareholders. Now, we've released Customer Engagement Blueprint, a GenAI-driven tool that U+ Bank can use to better understand decisioning through ideation and collaboration. It helps define and improve your customer strategy and ultimately accelerates your speed to value. Customer Engagement Blueprint uses GenAI to interpret U+ Bank's digital presence and combines it with our learnings and experience from the market to create a collaboration platform where you can see your personalization strategy come to life within minutes. You choose what you want to achieve in terms of customer outcomes and KPI objectives, which products and services you want to focus on, and which channels you want to leverage. Customer Engagement Blueprint then suggests the customer personas to test against your use case and brand voice. You can add, edit, and amend every single step of the way. U+ Bank can form a clear picture of the content needed to create hyper-personalized experiences, an experience library that can scale across channels, products, and strategies. You can also see how variations in tone and image can be used to say the same thing in different ways for different customers. Customer Engagement Blueprint helps U+ Bank map out content based on outcome driven journeys without pre-scripting customer experiences. It will tell you what data is needed to make your use case a reality before then going on to show you how rules and AI combine into one single centralized decision logic that will determine the best experience for each individual customer in the moment. Ready to get started? Build your first Customer Engagement Blueprint now.
