We'd prefer it if you saw us at our best.
Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:
Webinar
Commonwealth Bank of Australia: Supporting Customers Through Crises
Commonwealth Bank of Australia (CBA) is using its Customer Engagement Engine (CEE) to provide tailored support to customers, particularly those impacted by the Australian bushfires of 2019/20 as well as COVID-19.
Industry: Financial Services
Topic: Customer Service
Challenge: Customer Service
Learn how through leveraging the CEE, CBA has been able to inform its customers in real-time of the support options and information available, to help them get back on top of their finances or adjust to a new situation. You will also hear about some of the scalable outcomes they have achieved including:
- Delivery of 250 million personalised messages regarding COVID-19 support and information
- Ensuring customers have access to benefits and support relevant to their situation, including hardship requests, express service and alternative banking options
- How they encouraged and handled the four million visits to new online COVID-19 support page
- Other examples of improved customer experience and service from using CEE to deliver Next Best Conversations
Tags
Related Resources

Virtual Event
PegaWorld iNspire | May 4, 2021
We’re bringing you the most iNnovative tools, ideas, and success stories to get you up to speed – all in a convenient virtual format.

Pega Infinity™
We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.