Center-out: Connecting up to channels

Customers today expect a consistent experience across all channels: not duplicate offers or messaging, or worse, having to repeat themselves to an agent. Center-out™ architecture uses cases to inform future processes, and to bring context and relevance that improves with use. Don Schuerman explains the power of Pega’s DX API in this short video.

This is part 4 of the "Building a business architecture" video series. Watch part 5: “Connecting down to systems."

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