Analyst Reports Rate Pega an Industry Leader
Pega software earns high marks in CRM applications and BPM platform category.
Leading industry analyst firms consistently rank Pega software as a leader in CRM applications and in platforms. The reports below are grouped into two categories:
- CRM Applications covers technology designed to address your toughest customer service, marketing, sales automation and on-boarding challenges.
- Platform focuses on Pega’s market-leading capabilities in process management, case management, mobile applications, predictive decisioning and more.
The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016
Download the report to learn how the leading CCCM vendors compare on advanced analytics, real-time interaction management (RTIM), and digital channel delivery—and see why Pega was cited as a Strong Performer.
Gartner Magic Quadrant for the CRM Customer Engagement Center, 2016
In the Magic Quadrant for the CRM Customer Engagement Center, 2016, Gartner examines the global market for customer service and support applications designed to engage customers through whichever channel they are using when they require assistance.
The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015
Pega has the second-highest scores in current offering for customer service solutions. "Pega CRM bases its approach to customer service on a truly robust business process management system. It provides agent guidance across communication channels tightly coupled with predictive analytics for real-time next-best-action capabilities, best suited for large teams."
The Forrester Wave™: Real-Time Interaction Management, Q3 2015
Pegasystems was cited as a leader and received the highest score in the current offering category among 11 vendors who were evaluated against 35 criteria in The Forrester Wave™: Real-Time Interaction Management, Q3 2015. Forrester Research defines Real-Time Interaction Management (RTIM) as: “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints."
The Forrester Wave™: Dynamic Case Management, Q1 2016
Pega is top-ranked in the architectural support for DCM, supporting capabilities, current offering, and seven other categories.
"Compared with other vendors in the evaluation, Pegasystems has the most production predictive analytics use cases. This is no real surprise, as it is one of only two DCM providers in Forrester’s evaluation of the real-time interaction management market."
The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015
This Forrester Wave shows how enterprise architects are investing in BPM to "deliver rapid customer-centric innovation." Vendors were selected in part for their "breadth of support for digital business requirements." Pega also had the highest scores in mobile engagement and contextual guidance and shared top scores in 13 other categories.
Gartner Magic Quadrant for BPM-Platform-Based Case Management Frameworks 2015
In this new report, Pegasystems is recognized as a leader in the growing market for flexible case management solutions. Pega leads the market in delivering applications that meet rising expectations for:
- Built-in change governance procedures
- Open APIs
- Ability to federate case management
- Flexible data structures
- Focus on business outcomes