EE quadruples successful offers to customers
"We can make our analytics operational and actionable. We can bring them to life for the agent. We can overlay customer value and overlay our strategic priorities. We tripled our next best action presentations and quadrupled our successfully accepted offers."
The Business Issue
EE was looking for a way to increase revenue per customer and improve retention, and they wanted to improve the relevancy of marketing and retention offers across all channels. But since they had multiple systems across all channels (agents, retail stores, and digital) they had no way of creating consistent or compelling offers. Customers received different offers in different channels, and the offers were not personalized or aligned to the business value of the customer.
EE relies on Pega Marketing for Communications to determine the optimal offer strategy for each customer. Real-time context is combined with big data and analytics to create and present 1:1 offers across multiple channels. These offers uniquely balance customer needs with the customer value to EE.
- 200% increase in the number of offers presented
- 300% increase in the number of offers accepted
- 62% increase in revenue from cross-sell/upsell
- 5% increase in net promoter score
- New offers can be made available in two days instead of weeks
Industry: Communications Service Providers
Product Area: Marketing
Challenge: Customer Lifetime Value